Media Strategic Specialist

Position Title: Media Strategist Specialist
Employment: Full-Time, Salaried, Exempt
Location : NYC
Travel: 30-40%
Start Date: July 14, 2025

Turning Point Action is a 501(c)(4) organization that works to mobilize conservatives in the election or defeat of a candidate. Turning Point Action registers voters and engages the conservative base at a grassroots level to recruit Precinct Committeemen, and fight for election integrity and conservative values.

Job Description: Turning Point Action is looking for a Media & Influencer Strategic Specialist to identify, engage, and collaborate with digital creators to drive voter outreach and civic engagement through online platforms. Responsibilities include, but aren't limited to, equipping influencers with the tools, messaging and support they need to encourage their audiences to register, get informed, and participate in elections. Day-to-day tasks involve managing influencer relationships, developing creative campaign concepts that highlight voter participation, and working with internal teams to coordinate messaging and maximize digital impact. The ideal candidate is creative, trend-savvy, and passionate about using social media to inspire civic action.

RESPONSIBILITIES:

• Identify and recruit social media influencers, podcasters, and digital creators aligned with the mission.
• Develop and manage influencer partnerships for specific campaigns, events, and voter registration initiatives.
• Brainstorm, pitch and implement creative digital campaigns that drive audience engagement and promote civic participation.
• Collaborate with the marketing team to align influencer content with campaign messaging and goals.
• Track influencer performance, reach, and engagement metrics, and provide regular reports.
• Stay informed on social media trends, viral content, and emerging platforms to keep campaigns relevant and impactful.
• Represent the organization at digital networking events and influencer-focused forums to expand outreach opportunities.
• Create and distribute social media toolkits and branded assets to support creators in promoting our initiatives effectively.

MINIMUM QUALIFICATIONS:

• Strong understanding of influencer marketing, social media strategy, and online community culture.
• Experience using platforms such as Instagram, TikTok, YouTube, Twitter/X, and other emerging social apps.
• Excellent written and verbal communication skills with a creative, compelling voice.
• Organized, self-motivated, and capable of managing multiple campaigns and partnerships at once.
• Passionate about engaging voters and promoting civic participation through innovative digital strategies.
• Experience in grassroots outreach, digital engagement, or political campaigns is a plus.

“WOW” SKILLS:

• Existing network of influencers or experience running influencer campaigns.
• Background in social media management or viral content creation.
• Strong understanding of political content and how to message effectively on digital platforms.
• Ability to make data-driven decisions using insights and analytics tools.

All applicants will be subject to a background check and would be required to sign an NDA for employment.