Senior Software Engineer, Frontend

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), and Inc.’s Best Workplaces .

About the Role

The Onsite Customer Growth team develops features that help Attentive’s customers drive growth directly on their websites. We deliver faster list growth through continuous investment in creative capabilities and the use of AI to optimize performance.

As a Senior Frontend Software Engineer, you’ll play a key role in shaping the user-facing experience of our onsite growth products. You’ll design and build performant, scalable, and accessible web interfaces that empower marketers to create high-converting experiences. You’ll collaborate closely with product, design, and backend teams to bring intuitive, high-impact solutions to life.

This hybrid role is based in our New York office, with in-office collaboration Tuesday through Thursday each week.

What You'll Accomplish

• Lead the design and development of user interfaces for Attentive’s onsite growth experiences
• Build reusable, scalable frontend components and systems using modern frameworks and tooling
• Partner with designers and backend engineers to deliver seamless, performant, and visually compelling user experiences
• Drive architectural discussions and make technical decisions that ensure code quality, maintainability, and performance
• Mentor and support engineers through code reviews, technical guidance, and collaboration
• Identify opportunities for UI performance optimization and improved developer efficiency
• Contribute to frontend best practices and shared component libraries across the organization.

Your Expertise

• 5+ years of professional experience in frontend development, ideally building large-scale, production web applications
• Expert in React, TypeScript, JavaScript, and modern frontend build tools
• Strong understanding of frontend architecture, performance optimization, and accessibility
• Experience integrating with backend APIs and working in micro-frontend or service-oriented environments
• Experience with testing frameworks (Jest, React Testing Library, Cypress) and CI/CD workflows
• A track record of technical leadership - driving decisions, mentoring peers, and improving frontend standards
• Curiosity, ownership, and a passion for delivering high-quality, user-focused software.

What We Use

• Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS
• Infrastructure tooling includes Istio, Datadog, Terraform, CloudFlare, and Helm
• Our backend is Java / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, Kinesis, AirFlow, Postgres, Planetscale, and Redis, hosted via AWS
• Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
• Our automation is driven by custom and open source machine learning models, lots of data and built with Python, Metaflow, HuggingFace 🤗, PyTorch, TensorFlow, and Pandas

You'll get competitive perks and benefits , from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $178,000-$250,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

#LI-AB2

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE , Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.