Demand Generation Specialist (Industrial B2B/SaaS)

FINDIQ...

FINDIQ is a tech startup from the industrial region of East Westphalia-Lippe in North Rhine-Westphalia, Germany. We set out to lead the generational change in industrial machine and plant servicing. To this end, we are building the first AI-based knowledge platform that enables medium-sized machine manufacturers and large global companies to make the knowledge of their service experts available to the service generation of tomorrow. We launched in our home region at the beginning of 2022 and have been growing rapidly internationally ever since.

As our first dedicated Demand Generation Specialist , you will lay the marketing foundation for our U.S. and international growth. This is a hands-on, high-impact role where you’ll own content creation, campaign strategy, lead generation, and marketing automation , helping our sales team scale with high-quality opportunities.

What awaits you

• Develop and execute integrated demand generation campaigns across inbound and outbound channels (content, email, paid, social, ABM).
• Build and manage marketing automation workflows (HubSpot, Marketo, or similar) and maintain CRM hygiene.
• Create technical content (case studies, whitepapers, blog posts) tailored to industrial/manufacturing audiences.
• Analyze campaign performance, optimize for lead quality and conversion, and report on KPIs.
• Align closely with sales (SDR/AE teams) to ensure seamless lead handoff and feedback loops.
• Localize messaging for U.S. manufacturing and industrial buyers.
• Partner with industry associations and trade publications for thought leadership and credibility.
• Own the development of buyer personas and lead scoring frameworks.

What we expect

• 3+ years in B2B demand generation, ideally in industrial, manufacturing, or SaaS sectors.
• Demonstrated expertise with marketing automation and CRM platforms.
• Strong analytical skills; comfortable interpreting data to drive decisions.
• Proven ability to create compelling technical content and messaging.
• Experience managing multi-channel campaigns (organic, paid, email, social).
• Excellent project management and cross-functional communication skills.
• Track record of delivering qualified leads and supporting sales pipeline growth.

This is what sets the FINDIQ team apart:

• We take great responsibility for what we’re building together at FINDIQ.
• We think in terms of potential and solutions – even when things get challenging.
• We act with foresight – making decisions with the long term in mind and standing behind what we do.
• We work independently, approach tasks proactively and take ownership of our daily work.
• We treat people with openness, empathy and a positive view of humanity – both inside and outside the company.
• We’re passionate about industry and technology – and we stay curious, bold and pragmatic.

Your profile

• Experience with ABM strategies and tools.
• Background in manufacturing, engineering, or industrial technology.
• Familiarity with AI-driven marketing tools.

What we offer

• An attractive salary : We offer fair compensation with performance-based components
• Trust : We provide what you need to become the best version of yourself
• Flexible work : Your workplace is mostly remote if you wish, with occasional in-person meetings in Herford or at the customer’s site
• A strong team : We work with openness, appreciation and genuine enthusiasm for what we’re building together
• Individual development : We give you the opportunity to grow professionally and personally – including paid training, coaching and dedicated learning time
• Startup insights : You’ll work closely with the founding team and gain direct insights into their work

Curious to learn more?

Apply online now by submitting your application documents. For more information, feel free to contact Senada at [email protected] .
This position doesn’t quite match what you’re looking for? Then send us an open application!
We look forward to hearing from you!

About us

FINDIQ is an innovative and fast-growing technology company from Germany that sees itself as a quality leader in knowledge transfer in machine service. With a novel approach, FINDIQ succeeds in preserving the experiential knowledge of service technicians and processing it intelligently to support the future generation of service providers—quickly, scalably, and with an eye to the future.

Join our team and help us shape the digital transformation of the industry!