Go-To-Market

Location: New York, NY (East Village)

Work model: Onsite (5 days/week)

Industry: Education technology / Data infrastructure

Compensation: $70,000 base + variable compensation (target $130,000–$140,000 OTE ) + equity (~0.2%)

About the Company

Our partner is an early-stage education technology company building a data layer that helps education systems share data to improve outcomes—similar to how data sharing supports improvement in healthcare. They are scaling quickly and are focused on expanding their dataset and product adoption across the education ecosystem.

The Opportunity

This is a high-ownership, in-person go-to-market role that spans the full customer lifecycle: acquiring new customers, onboarding and driving adoption, turning customers into advocates, and generating referrals. Today, the role blends GTM and customer success; over time it is expected to shift more heavily toward outbound and pipeline generation as the product becomes more self-serve.

You’ll join a small, hungry team, help build the funnel from scratch (beyond trade shows, webinars, and word of mouth), and work hands-on with an existing base of customers to re-engage and grow accounts.

Responsibilities

• Own the end-to-end customer lifecycle: prospecting → close → onboarding → adoption → expansion → referrals
• Re-engage and grow an existing base of customers while also driving new customer acquisition
• Build and iterate outreach motions (email, phone, partnerships, community, events) as the funnel is developed
• Run high-touch onboarding and success workflows, ensuring customers realize value quickly
• Turn successful customers into advocates and generate referral loops
• Create and improve playbooks, messaging, and workflows in a fast-moving environment
• Track performance against goals and maintain strong follow-through and responsiveness
• Collaborate closely with the founders and team to inform product improvements through customer feedback

Requirements

• Experience in a customer-facing GTM role (e.g., BDR, AE, CSM, Growth, partnerships, or similar), with comfort owning outcomes end-to-end
• Strong communication skills and executive presence; able to build credibility quickly with education stakeholders
• Familiarity with the education landscape (e.g., school counseling, advising, admissions workflows) or a demonstrated ability to learn it quickly
• High agency and initiative—comfortable building process where none exists
• Willingness to work fully onsite in NYC and operate with a high level of responsiveness in a fast-paced startup environment
• Authorized to work in the U.S. (sponsorship may be considered on a case-by-case basis)