Commercial Finance Analyst

SALARY: $60,000 - $70,000

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York, NY (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Commercial Finance Analyst

Reporting of the role

Commercial Finance Manager

Overview of the job

The Commercial Finance Analyst will be the analytical and transactional backbone of the new Commercial Finance function. This role supports pricing, forecasting, revenue analysis, creator economics, and the accuracy of commercial data across HubSpot and Waves. It is a hands-on role working daily with Brand Partnerships, Client Services, Operations, and Finance teams.

3 best things about the job

• True Cross-Functional Business Support: This is a highly collaborative, hands-on role where you will work daily across the Influencer ecosystem, partnering directly with Brand Partnerships, Client Services, Operations, and Finance.

• Master the Influencer Tech Stack: You’ll get exposure and ownership opportunities to support data integration and system maintenance to best support forecasting and campaign profitability

• Supporting the Build-Out of the Commercial Function: As a foundational member of NA Commercial Finance Team, you will have the ability to work directly with leadership to support the development of pricing tools, margin models, internal trackers and beyond.

Measures of success - in the first few months, you will have:

• Built strong working relationships with Brand Partnerships, Client Services, and Finance, establishing yourself as the trusted first point of contact for commercial queries and pricing calculations.

• Familiarized yourself with revenue tracking and recognition, actively supporting the team by maintaining internal records and reporting.

• Formulated a system that allows you to identify data and computing errors, while maintaining the highest level of data integrity.

Roles & responsibilities:

Pricing, Margins & Campaign Modeling

• Support the creation and maintenance of pricing tools, rates, calculators, and templates.

• Build cost and margin models for upcoming campaigns, including creator fees, production costs, media spend allocations, and delivery effort.

• Provide Commercial teams with timely pricing options based on benchmarks and financial targets.

• Leverage HubSpot to track win/loss trends and pricing efficiencies over time.

Forecasting Support & Revenue Tracking

• Maintain underlying forecast models (pipeline conversion, booked revenue, delivery schedules).

• Analyze how campaigns are trending vs. planned revenue and margin.

• Track revenue recognition status by campaign and flag inconsistencies or missing data.

• Support weekly trading meetings with up-to-date numbers and insights.
  

Systems & Data Governance (Waves & HubSpot)

• Ensure HubSpot fields, Waves project data, creator info, and contract data are up-to-date and accurate.

• Review opportunity-to-project hand-offs and ensure data completeness (scope, rates, creators, timelines, contract status).

• Own day-to-day data hygiene checks, identifying errors, gaps, or inconsistencies.

• Assist in testing and maintaining the HubSpot ↔ Waves integration.

Business Partnering & Commercial Support

• Support Brand Partnerships and Client Services teams with:

  • Cost benchmarking

  • Budget allocations

  • Project revenue and COS reforecasting

  • Revenue delivery tracking

• With the Commercial Finance Manager, help non-finance teams understand pricing logic, margin expectations, and commercial toolkits.

• Act as the first point of contact for commercial queries, escalating to Commercial Finance Manager, Group Financial Controller and CFO where needed.

Performance Reporting & Insight Generation

• Produce recurring reports:

  • Pipeline vs. forecast

  • Campaign profitability

  • Client & pod-level P&Ls

• Highlight risks, opportunities, and data anomalies.

• Build visual dashboards (Looker Studio, HubSpot dashboards, Sheets/Excel).

Finance Operations Support

• Work closely with Finance teams on:

  • Revenue recognition data completeness

  • Contract and PO audits

  • Invoicing accuracy (amounts, milestones, frequencies)

  • Campaign reconciliations on a monthly basis

Identify misalignments between Waves, HubSpot, and financial systems.

What you will need:

• 1-2 yrs of commercial finance, FP&A, revenue operations, or agency finance experience.

• Strong modeling/Excel/Sheets skills.

• Comfortable working directly with Brand Partnerships and Client Services teams.

• Detail-oriented with excellent data hygiene discipline.

• Experience with HubSpot, Salesforce, or similar CRM is beneficial.

• Highly curious, proactive, and comfortable in fast-paced environments.

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.