Performance Marketing Manager
Location-Type: Onsite NYC
Start Date Is: ASAP
Duration: 6 Month Contract
Compensation Range: 55-66$/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship . Job Description:
- Running paid acquisition across Meta, Google, and whatever else fits (TikTok, LinkedIn)
- Building retargeting across web, landing pages, and CRM audiences
- Managing daily ad spend, currently mid-five-figures monthly and scaling
- Working with content on creative concepts and test cadence
- Owning CPL and CAC from click through qualified lead
- Coordinating with sales ops on lead quality and shifting spend based on what's converting
- Staying on top of Meta and Google policy changes for the debt-relief category
- Building out first-party data infrastructure as tracking continues to break
- 4 years running paid media
- Strong hands-on Meta Ads Manager and Google Ads experience
- Has worked in a restricted ad category: debt relief, debt settlement, personal injury lead-gen, mortgage/lending, or fintech lead-gen. This is non-negotiable. Meta's Special Ad Category for credit is brutal and a generic e-comm or SaaS background will get our account suspended in week one.
- Can show actual numbers on CPL reduction
- Comfortable in a small environment with direct access to me and Max
- Fluent with LLMs and generative tools in a paid media workflow
- MCA or debt settlement background
- Salesforce and CRM attribution
- Direct response copywriting
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