Marketing Communications Specialist

Marketing Communications Specialist

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business-critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life®.

Discover what our 29,000 employees, across 110 countries already know.

WORK HERE MATTERS EVERYWHERE

Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because when we bring together diversity of thoughts, backgrounds, cultures, and perspectives – we’re able to create a place where everyone feels like they belong.

Job Responsibilities

Job Summary

Collaborate with cross-functional teams in the development and execution of integrated communications and marketing programs designed to drive pipeline growth in critical business areas. Partner with Global Corporate Communications & Marketing disciplines to design and deliver go-to-market (GTM) plans and experiences, employee engagement initiatives, and the associated reporting to demonstrate impact to various stakeholders.

Critical success factors include a high degree of intellectual curiosity; ability to self-start, work and collaborate in a fast-paced environment; exceptional communication skills; and a commitment to quality and measurement with an eye on continuous improvement.

Responsibilities

• Design and execute demand generation and marketing plans, including awareness tactics, lead generation, and customer experiences, with measurable impact

• Collaborate with GTM functions to develop sales and lead generation strategies aligned with company priorities

• Work with colleagues across various Business Units to understand business and market dynamics, key objectives and opportunities to drive growth

• Partner across Global Corporate Communications & Marketing (GCCM) functions to deliver marketing strategies designed to prime market for BD conversations, support sellers and generate leads by driving awareness of SYNH expertise and solutions, especially in key therapeutic areas

• Define metrics and contribute to dashboards and ensure regular reporting to alert business leaders to efforts and impact

• Contribute to tools, templates and methodologies to speed impact, quality and effectiveness – making the GCCM team easy to work with and for

Activities

• Acts as a GCC&M contact and manager for programs and plans developed with colleagues across the business

• Understands key customer accounts/audience needs and behaviors and provides insight on market dynamics

• Shares current business state and needs with GCC&M colleagues

• Collaborates across teams to understand and prioritize business needs

• Understands what competitors are doing and how that impacts business stakeholders and the programs/plans

• Regularly assesses internal partnership and GCC&M program performance to drive quality improvement efforts

Qualifications

• 5+ years of hands-on experience in the following areas: B2B marketing, demand generation, external communications inclusive of traditional and social media

• Bachelor’s degree (BA) in relevant field

• Healthcare, CRO and/or biopharmaceutical services marketing experience a plus though not required

• Exceptional writing, editing and presentation skills; project management skills; and consultative skills (including effective questioning, critical thinking, stakeholder management and communication methodology application)

• Flexible and able to successfully navigate ambiguity and succeed in a rapidly changing, fast-paced, deadline-driven environment with multiple priorities

• Driven and motivated team player with excellent interpersonal skills, with the ability to successfully influence and effectively work across functions without formal reporting lines; must also be able to work with a high degree of independence

• Ability to crystallize significant amounts of information to most critical points and confidence to make decisions quickly

• Entrepreneurial mindset while operating within a Corporate environment; agency experience preferred

At  Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position may include a company car or car allowance, Health benefits to include Medical, Dental and Vision, Company match 401k, eligibility to participate in Employee Stock Purchase Plan, Eligibility to earn commissions/bonus based on company and individual performance, and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and municipal paid sick time requirements.

Salary Range:

$56,400.00 - $95,900.00

The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role.

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.

Additional Information

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.