Marketing content writer insurance / digital

Our client, a well-known insurance company, is seeking a Marketing Content Writer to create marketing content and to produce email copy in support of the company's financial protection business. This position on the Enterprise Content Team will plan, develop, and manage production of content, including emails, sales enablement materials like social posts and video scripts, landing pages, newsletters, and presentations. The content and email producer will collaborate with colleagues across a range of functional areas within Enterprise Marketing and Communications.

This opportunity is freelance to hire.

Location:

• New York with work from home flexibility (3 days per week on-site)
• Up to 5% travel within US
  
  

You Are

A strong writer with a passion for crafting engaging email campaigns and marketing content. You have experience in the insurance and financial services industry, and you combine that knowledge with your flair for storytelling to create compelling content that resonates with diverse audiences. You will collaborate closely with marketing strategists, compliance teams, and product experts to ensure messaging is clear, compliant, and aligned with brand voice and business goals.

You Have

• Exceptional writing and content production skills across different formats and content types, including email, social media, and more.
• Ability to interpret data and apply insights to improve content performance.
• Mastery of digital content best practices.
• Understanding of customer journey mapping and behavioral triggers.
• Strong project management and time management skills.
• Excellent grammar, editing, and proofreading skills.
• Familiarity writing for email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot, Mailchimp).
• In-depth knowledge of email marketing best practices, deliverability, segmentation, A/B testing, and personalization. Specifically in Salesforce Marketing Cloud.
• Familiarity with HTML/CSS for email, understanding of GDPR, CAN-SPAM, and other regulatory requirements in email marketing, and experience with marketing automation and CRM tools, allowing you to write efficiently for different channels.
  
  

Education

• Bachelor's degree in marketing, business, communications, or a related field.
  
  

Experience

• 3+ years of professional writing experience, with a focus on email marketing.
• 2+ years of experience in the life insurance, financial services, or fintech sectors.
  
  

You Will

• Atomize content (research, white papers, webinars, interviews) to create a range of related assets to support marketing campaigns (emails, landing pages, videos, social posts, infographics, etc.).
• Create and manage content for consumer-facing pages
• Write sales enablement materials for our financial professionals to share, and contribute to newsletters for financial professionals and consumers.
• Write, edit, and optimize content for audience engagement and conversion for lead generation, nurturing, onboarding, retention, and cross-sell campaigns.
• Collaborate with analytics and marketing operations to monitor email performance metrics such as open rate, CTR, conversion rate, bounce rate, and unsubscribe rate and make data-backed content recommendations.
• Work closely with email developers, creative team, and campaign managers to ensure emails are visually engaging, on-brand, and mobile-friendly.
• Work closely with legal and compliance teams to ensure all content meets industry regulations and brand standards.
• Stay up to date on email marketing trends, compliance regulations (e.g., CAN-SPAM, GDPR), deliverability strategies, and content optimization.
  
  

Location:

• New York with work from home flexibility (3 days per week on-site)
• Up to 5% travel within US
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

[email protected]

• Please do NOT change the email subject line in any way. You must keep the JobID: : EC10-1874945 -- in the email subject line for your application to be considered.***
  
  

Allie Gribble - Senior Delivery Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 08/21/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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