Vice President, Analytics

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. ( ( )

Overview

We are looking for a Vice President, Analytics to join our Strategy & Analytics team and is responsible for the application of data driven insights into Influential's planning, investment and measurement processes. This role is ideal for an experienced analytics professional who is passionate about applying data to shape how influencer and content performance is measured, optimized, and scaled.

This role will serve as the main point of contact for our Analytics practice and will be responsible for designing and leading the implementation of modern measurement plans and roadmaps for our clients. As a subject matter expert, you will serve as a thought leader and go-to expert and lean in to lead and execute company-wide initiatives.

Responsibilities

• Drive a culture of 'always on 'data-driven decision making that will institutionalize the use of consumer-driven analytics in influencer marketing/investment planning

• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on influencer investments to drive business results

• Provide thought leadership and be a subject matter expert in the designing recommending appropriate analytic methodology and approach to address key client questions

• Lead measurement framework development and define media KPIs linked to the business objectives

• Build the profile of Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses

• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables

• Consult with teams to align with the strategy, measurement,and optimization plans

• Develop, manage, and mentor a team and lead analytics efforts and departmental vision

Qualifications

Who You Are

• 10+ years in marketing, digital, or influencer analytics, ideally within an agency

• Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results

• Strong client management/consultative experience both presenting and resolving issues

• Excellent communication skills and the ability to present data-driven narratives to clients

• Deep understanding of influencer KPIs, social content measurement, and platform performance metrics

• 6+ years of people management experience with progressing roles and responsibilities

• Strong analytical skills, and comfort with tools and technologies including, but not limited to:

• Programming Languages: Python, R

• Databases and Querying: Relational databases, SQL

• Data Visualization: Tableau, Power BI

• Analytics Tools: Google Analytics, SQL, MS Access

• Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

You're an Ideal Fit if:

• You're a builder who thrives on ownership. You're excited to help shape and lead a growing analytics function, bringing structure to complexity and creating the frameworks, processes, and thinking that elevate how analytics informs decisions.

• You bring deep measurement expertise. You know how to connect creator and media performance to real business impact, selecting the right analytical approaches and translating complex data into insights that drive smarter strategy and investment decisions.

• You operate comfortably in fast-moving environments. You enjoy working with dynamic brands and shifting priorities, and know how to move work forward with clarity and confidence-even when the path isn't fully defined.

Why This Role Matters

Influence is now core to how brands drive growth. At Influential, Analytics plays a critical role in turning data into direction and creators into impact. This role ensures every client campaign is grounded in performance insights, platform intelligence, and measurable outcomes. By turning data into clear, actionable stories, you'll help set a new standard for how influence is measured and scaled.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $160,000 - $190,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/17/2026.