Manager, Marketing - New York, 10019

Manager, Marketing - New York, 10019, United States of America

As a division of UMG, Verve Label Group is comprised of some of the greatest global label partner imprints in jazz, classical, indie, and beyond including Verve Records, Impulse!, Verve Forecast, Decca Records, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY® winner Jon Batiste, 2023 GRAMMY® Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Andrea Bocelli, Cynthia Erivo, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, John Coltrane, and more.

How we LEAD:

We are currently seeking an experienced Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the Verve, Verve Forecast and Impulse! rosters. This person will work closely with all other departments within the label (A&R, Revenue, Creative, Digital, PR) to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

How you’ll CREATE:

• Develop and execute marketing strategy for artists’ music and music-related products across the Verve/Forecast/Impulse! rosters. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.

• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, and Artist Management to support priority projects, artists, and brands.

• Help guide and execute artist branding, creative materials and original content specific to each campaign.

• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.

• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.

• Understand and analyze the constant flow of streaming, sales, and social data and adjust marketing strategies accordingly.

• Understand and implement innovative digital marketing

Bring your VIBE:

• 3+ Years Experience, Marketing Manager / Product Manager

• Experience working with record companies, artist management, talent agencies

• Strong ability to successfully define and drive project management and execution

• Creative thinker with ability to generate innovative marketing ideas

• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, YouTube)

• Social media savvy, with experience on platforms and understanding of associated data

• Strong skills in communication, presentation, writing, and able to work well cross-functionally

• Proficient with Word, Excel, PowerPoint