Director, Paid Search, Contractor (Part-time)

In today’s high-stakes marketplace, it’s not enough to guess what the audience is thinking. Marketers and business leaders have to know. Acronym’s mission is to build campaigns on more reliable data so that our clients can make more confident choices. Founded in 1994 and proudly independent, Acronym aligns strategic analysis, digital marketing, and multi-channel media expertise to drive transformative growth for major domestic and international brands. Our employees offer deep category experience in a range of fast-growing fields: finance, software, ecommerce, hospitality, and more. We were doing search marketing before Google existed, and today Fortune 500 companies trust us to help them adapt to new challenges and achieve exponential growth. Our outcomes are guided by human expertise, powered by next-level technology, and focused on meaningful success metrics at all stages of the consumer journey.

We are looking for a freelance, hands-on, Director, Paid Search (PPC) contractor to work directly with the senior leadership on managing campaign initiatives and strategic search relationships.

This is an hourly, part-time, contract position.

This is the Job:

• Work with clients to uncover business needs, identifies areas of opportunity to increase account growth and drive revenue. Maintaining daily interaction with clients.
• Serve as a strategic advisor and main point of contact for key clients. Present results, insights, and growth recommendations in a clear and compelling way.
• Identify performance targets, project milestones and resource needs.
• Oversee tracking and reporting on all paid search efforts and campaigns.
• Monitor the overall performance of paid and organic search efforts and report key indicators to senior executives.
• Efficiently manage costs associated with all marketing efforts.
• Champion a culture of experimentation through robust testing plans, first-party data usage, audience targeting, and platform betas.
• Provide guidance to a team of search managers and specialists; provide feedback and promote best-in-class execution.

This is you:

• 6+ years of search optimization and marketing experience in an agency environment.

• Experience working with a wide range of clients including enterprise level clients.

• Exceptional communication skills, both client-facing and internal team leadership.

• Superior analytical skills, ability to understand and assess multiple business models and marketing impact.

• Expertise in leading complex projects with multiple stakeholders.

• Ability to translate marketing ideas and plans into compelling written and oral presentations.

• Solid understanding of on-line environment and trends.

This is us:

Acronym is an award-winning performance marketing agency headquartered in NYC’s iconic Empire State Building with presence around the world to support our global clientele.  Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals. 

Acronym is an equal opportunity employer. Become part of an organization whose team members are diverse, energetic, intelligent motivated people who love what they do - come join us at Acronym today!  We strongly encourage individuals from traditionally underrepresented groups to apply for employment at Acronym. Acronym is proud to be an NGLCC-certified LGBTBE.