Director of Marketing
Title: Director of Marketing
Reports to: General Manager
Rate: Full time, Salary $100,000-$110,000 per year
We are seeking a full-time experienced marketing and hospitality-focused Membership Engagement Manager to drive membership satisfaction, retention and growth through exceptional engagement strategies at our private racquet clubs. The role focuses on creating a welcoming, community-oriented club culture through development and implementation of programming, communication strategies, and personalized outreach efforts that align with our values and service standards.
Responsibilities:- Define and steward the brand voice across all channels
- Strategize and market ways for members to interact with their respective clubs through events, programming and cross-promotion with brands to bring value to members
- Partner with the Tennis Director and General Managers to develop and market internal programs and member events
- Manage all club Instagram accounts with high-quality and regular posts
- Send bi-weekly newsletters to members for each club highlighting upcoming programs, announcements and events
- Coordinate photographers/videographers during events to capture content with shot lists
- Use our WhatsApp community to engage members in various clinics and events
- Organize and send event invitations and manage RSVPs, track attendance, consolidate feedback post event
- Assist with member gift packaging and distribution
- Bi-weekly reporting of email performance KPIs
- Maintain consistent language and tone across all communication channels
- Maintain content, programming and member event calendar
- 5-8 years of marketing experience
- Excellent written and verbal communication skills
- Knowledge of tennis is preferred
- Basic Instagram creation skills
- Canva experience preferred
- Ability to travel to Southampton bi-weekly during the summer months
- Weekend and holiday availability as-needed
- Strong customer service, organizational, and problem-solving skills
- Reliable, responsible, and able to work independently
- Comfortable with basic technology (booking software, phone, email)
- Prior experience in marketing and communications preferred
- Ability to multitask and handle a fast-paced environment
- Must be able to lift and carry at least 50 pounds.
- Must be able to stand or sit for long extended periods of time.
- Must be comfortable with repetitive motions (such as walking, bending & standing).
- Must have full schedule availability.
- Background Check and Child Abuse Clearance is mandatory.
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