Product Activation Strategy Lead, Global Commercial Enablement

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

The application window will be open until at least March 10, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA; Sunnyvale, CA, USA . Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

• MBA degree.
• 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• 2 years of experience creating complex data sets, data modeling, and reporting.

About The Job

This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and business health at scale). This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are investigative and strategic, with a pragmatic sense of how to get things done.

As a Product Activation Lead on the Product Activation Operations team, you will be a key player in improving how our global sales teams go to market by translating product and inventory complexity from the Search or YouTube Ads businesses, into a set of sales-facing workflows, processes, tools, and collaterals. This is a unique opportunity to leverage your strong ads product and stakeholder management skills to operationalize the process we use to put products in the hands of to sellers. You will become an owner and expert of initiatives that drive growth across our core activation levers for either the Search or YouTube key product areas from product activation prioritization to the collateral, training, and tools our sellers use every day. Ultimately, your work will be instrumental in improving the experience for thousands of sellers as they execute our global product strategy.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $153,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Identify opportunities and solve problems related to the Global Business Organization's "activation engine" comprising elements such as prioritization of ads products and sales motions, and the application of activation levers such as sales incentives, collateral, training, tools.
• Build relationships and partner across go-to-market, sales, and product organizations to drive cross-functional alignment.
• Manage full project components with limited guidance from managers related to strategy development and execution (e.g., project planning, milestones, pilots/success metrics, and governance).
• Create and deliver clear written communications and presentations, tailored to audience levels, in support of strategic recommendations and implementation considerations.
• Conduct analyses, both quantitative and qualitative, in support of strategic recommendations to improve operations, workflows and processes, content, or tools.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .