MarTech Architect
Define and own the end-to-end MarTech architecture across web, analytics, personalization, campaign management, and customer data platforms.
Design and implement solutions using Adobe Experience Manager (AEM) (Front-end & Back end).Lead architecture and integration for modern web platforms including WebFlow + Marketing integrations third party tools.
Drive Adobe Analytics strategy including implementation design, reporting frameworks, and insights enablement.
Architect and manage tag management solutions using Adobe Launch / Tags, including Adobe Client Data Layer, Event Driven Data Layer & Traditional data layer design.
Lead personalization and experimentation initiatives using Adobe Target & Uniphore CDP Platform.
Design and implement solutions on Adobe Experience Platform (AEP), including:Real-Time Customer Data Platform (RT-CDP)Identity resolution, segmentation, and activationEnable Conversational AI and CDP integrations using platforms like Uniphore.Architect and support Adobe Campaign implementations and campaign orchestration.
Design and integrate Marketo for B2B marketing automation use cases.
Lead Salesforce Marketing Cloud (SFMC) implementations, including Journey Builder and customer lifecycle orchestration & migration knowledge on Adobe Campaign Classic to Salesforce Marketing Cloud.
Ensure strong data governance, consent management, privacy compliance, and data quality practices.
Define MarTech roadmaps, transformation strategies, and best practices for clients.
Lead client engagements including discovery workshops, solution architecture walkthroughs, demos, and POCs.
Collaborate with business, IT, and leadership stakeholders to align technology with business outcomes.
Mentor teams and provide architectural governance across programs.
Required Skills & Experience16+ years of experience in Marketing Technology, Digital Architecture, or MarTech Consulting.
Strong hands-on and architectural experience with Adobe Experience Cloud and Salesforce Marketing Cloud.
Proven experience in enterprise integrations, APIs, event-driven architectures, and data platforms.
Strong understanding of customer data models, identity, personalization, and omnichannel journeys.
Experience working in consulting-led engagements and client-facing roles.
Excellent communication, stakeholder management, and presentation skills.
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