Social Video Specialist

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Job Description

American Graduate: Jobs Explained is a groundbreaking social media content initiative powered by public media’s unique local-to-national infrastructure. Our goal is to provide high school students and early job seekers with tools and resources to explore well-paying, in-demand careers across industries through social media content. Over the past two years, Jobs Explained has achieved remarkable success, amassing over 12.2 million views across TikTok and Instagram. By creating relevant, engaging, and educational content tailored to Gen Z, we’ve built a strong foundation for helping young people explore career pathways.

We are now seeking a Social Video Specialist to join our team and play a pivotal role in scaling our national social media presence (@Jobs_Explained). This role will focus on expanding the reach, engagement, and impact of the Jobs Explained initiative through original content created to inspire and inform young adults across the country. This is a funded position through Spring 2027.

The Social Video Specialist will collaborate closely with the WNET project team to create dynamic, engaging videos that educate teens about in-demand careers and unconventional career pathways. This role focuses on developing content specifically for social media platforms such as TikTok, Instagram Reels, and YouTube Shorts to expand the reach and impact of the Jobs Explained initiative.

Responsibilities:

• Collaborate with the project team to plan, develop, and deliver engaging TikTok, Instagram Reels, and YouTube Shorts content that aligns with initiative goals;

• Produce 2-3 social media videos weekly;

• Manage the station’s Jobs Explained social media pages, including creating, scheduling, and uploading content tailored to social-first platforms;

• Participate in weekly meetings with partner station Social Video Specialists to share successes, best practices, and actionable advice for improving content reach and impact;

• Track performance metrics across platforms;

• Other relevant duties, as assigned.

The ideal candidate will possess exceptional organizational, interpersonal, and written/oral communication skills, along with strong creative thinking abilities. This role requires someone who can collaborate effectively across all levels of an organization while also excelling as a resourceful digital content creator. A deep passion for public media and a commitment to connecting young people with career opportunities are essential. The ideal candidate will understand how to craft content that resonates with and engages young audiences, particularly Gen Z, and will thrives in a collaborative team environment while also taking initiative on independent projects. Other qualifications include :

• Minimum of 2 years’ experience in digital video production or social media content creation;

• Proficiency in creating content for social media platforms, including TikTok, Instagram, and YouTube;

• Portfolio or samples of previously created social media video content;

• Proficiency in Adobe Creative Cloud and/or other video editing software;

• Ability to travel to video shoots in the tri-state area;

• Solid understanding of digital metrics and KPIs, with the ability to use data to inform content strategies;

• Advanced planning, adaptability, and problem-solving abilities;

• Ability to analyze current platform trends and develop innovative storytelling approaches in digital video;

• Strong writing and copy-editing skills.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group

825 Eighth Avenue

New York, NY 10019-7435

It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $65,000 to $68,000. Internal equity considerations will be reviewed before making a final offer.