Sales Development Representative (SDR)
The Mission
Backlight is a global media technology company dedicated to improving the entire video content lifecycle, from creation to monetization. Our suite of SaaS solutions empowers creative teams at every stage of production.
As a Sales Development Representative, you are the engine for Backlight’s growth, identifying and engaging potential clients to build a robust sales pipeline. You'll be the first point of contact, strategically connecting with inbound leads and uncovering qualified opportunities that fuel our sales engine.
Responsibilities
Research and prospect into target accounts, identifying key decision-makers.
Execute high-quality outbound and inbound outreach via phone, email, and social channels.
Qualify leads using established frameworks and set initial discovery meetings for Account Executives.
Nurture early-stage relationships and provide valuable insights to prospects.
Meticulously manage your pipeline within our CRM.
Collaborate with Sales and Marketing to refine go-to-market strategies.
Requirements
You've got the foundational skills to hit the ground running.
1-2 years in B2B sales development or a similar client-facing role.
Proven ability to prospect, engage, and qualify leads across multiple channels.
Experience with CRM software (e.g., Salesforce, HubSpot) and sales engagement tools.
Resilience and a proactive, persistent approach to achieving goals.
Strong written and verbal communication skills.
Ability to quickly learn and articulate complex value propositions.
Bonus points
Familiarity with the SMB market.
Familiarity with media asset management (MAM), digital asset management (DAM), and/or video technology companies
Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
Work Arrangement
Location: Remote
Time zone: US Based (EST, CST, MST, PST)
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