Sr. Manager, Identity Products

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From program development to product management to sales operations, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.

The Identity Sr. Product Manager will own the vision, roadmap, and execution of NBCUniversal’s foundational identity platform that connects first‑party signals into a privacy‑safe, interoperable identity graph. This role partners closely with data science, engineering, privacy, and downstream activation teams to evolve the graph’s scale, precision, and commercial utility across the NBCU ecosystem. The Sr. PM will balance quality, compliance, and partner interoperability while driving adoption across products such as onboarding, insights, forecasting, and audience activation. Success in this role requires deep product judgment at the intersection of identity, data infrastructure, and advertising workflows.

Responsibilities:

• Own the product vision, roadmap, and day‑to‑day prioritization of the NBCU Identity Graph, balancing platform health, feature enhancements, and downstream consumer needs.
• Drive prioritization decisions across data science, engineering, and platform partners to ensure the graph evolves with the right mix of scale, precision, and reliability.
• Lead stakeholder engagement across the organization, serving as the central intake for feedback, requirements, and issues related to the Identity Graph.
• Deliver clear, proactive product communications, including roadmap updates, release notes, and change management for both technical and business audiences.
• Partner closely with cybersecurity, legal, and privacy teams to ensure the Identity Graph meets all compliance, consent, and governance requirements.
• Translate regulatory, privacy, and security constraints into product requirements that enable innovation while maintaining trust and compliance.
• Measure and drive adoption and impact of the Identity Graph across activation, insights, forecasting, and partner integrations.

Qualifications/Requirements:

• 2+ years of product management experience, with ownership of platform, data, or infrastructure‑oriented products.
• Experience working cross‑functionally with engineering, data science, and technical stakeholders to deliver complex products at scale.
• Strong communication and judgment, with the ability to balance business needs, technical constraints, and privacy or regulatory considerations.

Desired Characteristics:

• Demonstrated success in working across an organizational matrix.
• Excellent verbal and written communications skills.
• A proven ability to effectively present to senior executives, colleagues, vendors, clients, talent, and other levels of personnel.
• Ability to share cohesive insights and make recommendations.
• Ability to articulate vision and direction, communicate effectively and manage performance and accountability.

Additional Information:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $150,000 - $190,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].