Founding Product Designer (UI/UX)
Product Designer
Location: New York, USA
Salary: $180,000 - $200,000
Meaningful Early Equity
In-office, with flexible remote days
USA work authorization required
Intra-USA location package available
About Aurora
Aurora is a digital-first lifestyle management platform built for the world’s highest-performing individuals and organizations. Our members include tier-1 founders, executives, athletes, and families who delegate complex, ongoing needs across travel, dining, experiences, luxury purchases, and health.
Aurora is mobile-first, conversational, proactive, and available 24/7 globally. Members interact with the product multiple times per day, often for time-sensitive, high-stakes decisions. This makes product quality, judgment, and system behavior directly visible to customers in real time.
Agentified premium lifestyle commerce represents a $10bn+ opportunity. Legacy concierge and lifestyle services rely on fragmented CRMs and manual workflows that do not scale. Aurora combines automation, AI agents, and expert human curators into a single system designed for speed, accuracy, and leverage.
We’ve seen exceptional early traction:
- 51% DAU, 95% WAU
- Transaction volume and member spend already outperforming industry benchmarks by 5× within the first three months
Aurora is backed and chaired by Alex Macdonald, the most successful founder in this category.
So far, we’ve:
- Raised >$5M from experienced operators and tier-1 investors
- Built a product with industry-leading engagement from paying members
- Collected a large, proprietary dataset of user context (preferences, calendars, health signals) that powers proactive AI behavior
We are now expanding the founding engineering team as we scale the product and the member base.
Aurora is built in person from our offices in London, New York, and Los Angeles.
The engineering team works primarily from our London office in Belgravia, with flexible remote days.
The Product Designer
Our core team of 20 is searching for a world-class Product Designer to define Aurora’s UI/UX.
You’ll place a multi-daily-usage, multi-modal, multi-player product in the hands of the world’s most influential and ambitious individuals, reshaping how they plan, book, and manage their lives across core lifestyle domains, including travel, dining, experiences, luxury goods & gifting, and longevity.
You do not need to have extensive experience in the premium consumer or luxury space. We actively welcome individuals who optimize for a polished, new-era experience, rather than old-school luxury.
Our early team is made up of design-forward operators who care deeply about simple and joyful product experiences.
We are defining a new category of lifestyle operating system. Like finance runs on Stripe's rails, for our members: life runs on Aurora's rails.
This role is not about executing predefined requirements. We’re looking for someone who can deeply understand the real problems our members face, challenge assumptions, and design the right solutions - from identifying the opportunity to shipping a polished experience.
You’ll own product design end-to-end: exploring problems, proposing interaction models, validating ideas, and delivering production-ready designs.
You’ll work closely with engineering and product to define what we build, not just how it looks, and help set the bar for usability, clarity, and premium craftsmanship in an always-on product.
The role reports directly to the CTO and has the potential to grow into a senior leadership position spanning design, product, and brand.
Our Principles
We’re a deeply committed team of tier-1 backed and exited operators united by our five core principles:
- We seek truth
- We are high-leverage
- We are courageous
- We are owners
- We believe impossible is an attitude
Why Aurora
High Leverage
Design a daily-use product placed directly in the hands of the world’s most ambitious individuals and organizations — empowering them to compound their time, relationships, and global impact.
Cutting-Edge AI
Work hands-on with a next-generation AI system redefining lifestyle management at the highest level, spanning context, recommendation, orchestration, and execution. Design an ultra light-weight, ultra high-leverage product experience that consistently wins the engagement, trust, and spend of the most powerful consumer cohort in history.
Generationally Defining
Play a foundational role in building the future of high performance lifestyle management — a $100bn opportunity at the intersection of technology, luxury, and longevity.
About the Founders
Aurora was founded in 2024 by:
- Jonah Lowenstein , previously founder of social e-commerce platform backed by Accel, 20VC, and the co-founder of Venmo
- Aurelius Zwick , won the UK’s largest youth entrepreneurship competition at age 16
- Dmitry Ogurtsov , previously director of engineering at conversational AI company exited to ZoomInfo
Aurora is chaired by Alex Macdonald , founder of the world’s most successful concierge - exited to Capital One for $300m.
To date, we’ve raised >$5M from Tier-1 VCs and operators, including the founder of Cleo, Quadpay, early investors in Supercell and Deliveroo, the President of VistaJet, and tier-1 athletes including Kevin Love and Kyle Kuzma.
Requirements
Experience
- 3+ years of experience designing digital products, with ownership over shipped consumer experiences
- Experience working in fast-moving startup or zero-to-one environments
Product Design Expertise
- Strong end-to-end product design skills across UX, UI, interaction design, and visual polish
- Ability to translate complex workflows into intuitive, elegant user experiences
Systems Thinking
- Experience creating and maintaining design systems, components, and interaction patterns
- Ensures consistency and scalability across the product
User-Centered Design
- Proven ability to incorporate user feedback, research insights, and data into design decisions
- Strong intuition for premium consumer expectations
Collaboration & Communication
- Works closely with engineers and product managers to deliver cohesive, high-quality outcomes
- Clearly articulates design rationale and tradeoffs to stakeholders
Attention to Detail
- Exceptional craft and polish
- Ensures every shipped experience meets a bar fit for the world's highest performers
Benefits
- $2,000 Tech & Education budget
- Complimentary Oura ring or Whoop
- Complimentary longevity testing subscription
- Lifestyle perks, events, and access opportunities
- Full health benefits; 90% coverage, including full dental & vision
- Complimentary dinners and evening transport
- 15 Flexible remote days per year
- Quarterly trips to London as part of our cross-team collaboration initiatives
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