Marketing Operations Manager

At Apono we empower organizations to run in the cloud by aligning operations and security around access management.
Our platform provides companies with Just-In-Time and Just Enough access across their hybrid environments reducing the access risk while improving productivity. Apono has offices in New York and Tel Aviv and supports dozens of customers across the US and the world including large Fortune 500 companies, and was honored in Gartner's Magic Quadrant for Privileged Access Management.

What are we looking for?

The Marketing Operations Manager will be the architect and operator of our entire marketing tech ecosystem. You’ll own the strategy, configuration, and optimization of tools that power marketing automation, lead management, analytics, and campaign execution.
You’ll partner closely with our demand generation, demand capture, and BDR teams to ensure seamless campaign execution, lead delivery, and accurate performance measurement — all while building a modern operations foundation that can scale as we grow.

Responsibilities:

Tech Stack Ownership:

• Own, administer, and evolve the full marketing tech stack: currently HubSpot, Apollo, and Clay, integrated with WordPress, Wistia, Google Search Console, Google Analytics, Google Ads, and LinkedIn Ads.


• Evaluate, select, and implement new technologies (e.g., business intent data tools, enrichment platforms, attribution systems) to drive future efficiency and performance.


• Maintain data integrity across systems, ensuring consistent tracking and synchronization between marketing, sales, and CRM tools.

Automation & Campaign Enablement:

• Build, test, and optimize automated workflows for inbound and outbound campaigns in HubSpot and Apollo.


• Partner with demand gen and capture teams to operationalize campaigns — from lead scoring to lifecycle stages to nurture sequences.


• Configure and manage integrations that ensure leads flow seamlessly to the BDR team with complete tracking and attribution.

Analytics & Reporting:

• Design and maintain HubSpot dashboards for leadership and marketing teams to visualize performance across inbound and outbound.


• Own campaign reporting — pipeline influence, lead velocity, MQL/SQL conversion, and ROI.


• Provide actionable insights through data analysis, attribution models, and cohort tracking.

Process & Governance:

• Develop best practices and documentation for campaign setup, tagging, and reporting.


• Serve as the internal marketing systems expert — training team members on workflows, data usage, and reporting standards.


• Collaborate with Sales and RevOps to ensure cross-team alignment on data and metrics on deals.

Requirements:

• 4+ years of marketing operations experience, preferably in B2B SaaS or cybersecurity.


• Expert-level experience with HubSpot Marketing Hub and Sales Hub including automation workflows, campaigns, pipelines, lifecycle stages, lead scoring, out-of-the box and custom objects, sequences, and dashboards.


• Strong working knowledge of Apollo, Clay, LinkedIn Ads, Google Ads, and Google Analytics.


• Experience with data enrichment, intent platforms, and CRM integrations (HubSpot ↔ Salesforce experience a plus).


• Analytical mindset with a passion for data accuracy, reporting, and campaign measurement.


• Comfortable in a fast-paced, startup environment with evolving priorities.

Nice to haves:

• Previous experience with demand generation or experience working in tandem to build out systems for the first time.


• Experience with attribution modeling or tools like Dreamdata, HockeyStack, or Bizible.


• Familiarity with web analytics, UTM governance, and SEO analytics via Google Search Console.


• Previous exposure to cybersecurity or complex B2B technology markets.