CRM Lifecycle Marketing Manager, Fox News

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox News is looking for a CRM Lifecycle Marketing Manager to support the execution and optimization of customer communications across email, push notifications, and in-app messaging. This role focuses on audience targeting, personalization, and building customer journeys that improve onboarding, engagement, retention, and the overall user experience across FoxNews.com and the Fox News App.

You will work closely with Braze, Product, Engineering, Marketing, and Business Intelligence teams to ensure campaigns are delivered accurately and effectively. This is a hands-on role for someone who enjoys problem-solving, audience segmentation, and bringing personalized CRM experiences to life within Braze.

We’re looking for someone who is curious, proactive, eager to learn, and motivated to bring forward new ideas and solutions in a collaborative environment.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

Campaign Execution & QA

• Support CRM and lifecycle campaigns across FoxNews.com and the Fox News App, including email, push notifications, desktop notifications, and in-app messaging. Build, launch, QA, and optimize campaigns in Braze, ensuring accurate targeting, audience suppressions, personalization, rendering, and delivery across platforms and devices. Identify and communicate campaign or platform issues prior to launch.

Customer Journeys & Personalization

• Help develop and manage customer journeys using audience insights, behavioral data, audience segmentation, suppression logic, and real-time triggers to support onboarding, engagement, retention, and feature adoption initiatives.

Segmentation & Troubleshooting

• Build and manage audience segments to support campaign targeting and personalization. Troubleshoot campaign, segmentation, deeplink, and delivery issues while coordinating with Braze support and internal technical teams on more complex challenges.

Cross-Functional Collaboration

• Work closely with Product, Editorial, Marketing, and Business Intelligence teams on upcoming feature rollouts, promotional opportunities, and customer engagement initiatives. Provide clear updates to management and cross-functional stakeholders on campaign launches, priorities, and issues.

Performance & Optimization

• Support testing and optimization efforts by helping analyze campaign performance, audience engagement, and customer behavior to improve the customer experience and campaign effectiveness.

Process Improvement & Collaboration

• Collaborate across teams to improve workflows, support new lifecycle initiatives, and contribute ideas to improve CRM processes and customer experiences.

WHAT YOU WILL NEED:

• Experience in CRM, lifecycle marketing, or product marketing roles

• Hands-on experience building and managing campaigns in Braze or similar CRM/email platforms

• Experience building audience segments using customer data, behavioral insights, engagement patterns, and real-time event triggers

• Strong attention to detail with experience QA’ing campaigns before launch

• Ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment

• Strong communication skills and experience working across Product, Marketing, Editorial, and technical teams

• Familiarity with user research, competitor analysis, and identifying customer experience opportunities

• Basic HTML/CSS knowledge for email or messaging QA

• Experience using SQL or data tools for campaign analysis and audience building