Senior Analyst, Portfolio Initiatives - Insights & Measurement

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a marketplace leader, the NBCUniversal Global Advertising & Partnerships organization prides itself on its success in building solutions which have helped reshape the industry.

A key priority is to build a team comprised of client strategy and insights professionals to help redefine how we talk about ourselves in the marketplace with our top clients and accounts in order to drive business. The Insights & Measurement team utilizes new data measurement approaches, and advanced analytics and tools, in order to present unified measurement of data across the media landscape, as well as analytics and insights across the NBCU brands.

In response to this business goal, we created a team and portfolio initiatives focused on positioning NBCU as a thought leader in the marketplace and to provide support to sales and agency teams.

As a Senior Analyst of Portfolio Initiatives, you will:

• Be focused on working alongside the Manager in developing comprehensive narratives across a wide range of thought leadership topics

• Collaborate with all key pillar Insights & Measurement teams and synthesize insights from syndicated/primary sources.

• Provide support to develop materials to equip sales teams in client conversations, pitches, QBRs, and innovation and testing.

• Understand research methods and processes and be comfortable interpreting data.

• Interface with internal and external stakeholders would be highly desirable.

Duties & Responsibilities:

• Work closely with the Manager of Portfolio Initiatives to develop narratives on the power of premium video and how advertisers benefit from aligning their brand NBCU.

• Support the creation of sales materials that help drive ad sales revenue for the NBCU portfolio.

• Support in developing holistic analyses across the NBCU portfolio and support in creating new go-to-market narratives

• Translate and visualize datasets into succinct findings and condensing insights from the data into coherent narratives

• Develop and manage project schedules

• Work on initiatives aligned with key sales cycle which will help reshape how we talk about NBCU: Go-To-Market presentations, NBCU Tentpole initiatives (CES, Upfront, Cannes), published thought-leadership documents, etc.

• Interface and present with key partner teams/stakeholders such as Comms team, Client Partnerships, Agency Partnerships, Marketing teams, etc. by collaborating and supporting these teams on a regular basis to ensure alignment across Ad Sales priorities/initiatives

• Help to oversee and ultimately manage the I&M intake request process and team to ensure ad hoc requests are being fulfilled; raise concerns / ideate enhancement to product / data agg teams

• Support in developing measurement strategy approach for new and upcoming product offerings

• Support the maintenance of the Insights Repository function by gathering, sourcing and checking insights to support external Comms release

• 2+ years' work experience in research, measurement, or insights

• Knowledge and ability to analyze advertising performance using traditional and nontraditional approaches and data sets

• Project management and time management skills

• Working knowledge in the research process: research design, overseeing project work, reviewing data quality, supporting the authoring of reports and making business-oriented recommendations

• Ability to connect multiple datasets and/or insights to tell a comprehensive story

• Strong research and analytical skills: ability to structure analysis and correctly interpret data to create a compelling narrative that accurately addresses the business challenge at hand

• Familiarity and knowledge of research tools such as Simmons/MRI, YouGov, MarketCast Brand effect, etc. is a plus. and ability to conduct desk research via whitepapers and industry reports

• Experience/familiarity working in Salesforce or Tableau

• Master of Microsoft Office suite (PPT, Excel, Word)

• Willingness to partner with fast-paced, high performing sales & marketing teams

• Bachelor's degree or equivalent experience in Business, Marketing/ Advertising, or related fields

Desired Characteristics:

• Interest in creative storytelling, data visualization and presentation development with a client-focused mindset

• Desire to be a strategic, critical thinker who is focused on creating actionable insights is a plus

• A proactive self-starter with an innate curiosity, bias for action, and a desire to push beyond the status quo

• A proven multi-tasker with the ability to manage numerous projects in a fast-paced, deadline-driven environment

• Ability to work independently and as part of a team

• Rigorous attention to detail

• Strong oral and written communication skills

• Works well under pressure and ability to efficiently meet deadlines across multiple projects

• Proven ability to navigate a matrixed organization and cultivate strong working relationships across departments

• Ability to think innovatively and outside the box

• Interest/passions for the entertainment industry and TV/Film programming

Additional Requirements:

This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $85,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].