Growth Media Specialist
Location-Type: Remote
Start Date Is: ASAP
Duration: Long Term Contract Job Description:
As the Growth Media Specialist at Mondo, you will be pivotal in steering our performance marketing initiatives to new heights. Your role encompasses developing and executing robust strategies across multiple channels, fine-tuning campaigns for optimal performance, and collaborating closely with various teams to drive acquisition, conversion, and ROI goals. We're seeking a dynamic individual who thrives in a fast-paced environment, possesses a keen analytical mind, and stays ahead of industry trends to implement innovative marketing strategies. Key Responsibilities:
- Performance Marketing Strategy: Develop and execute performance marketing strategies encompassing paid social, PPC, display advertising, and more, aligning them with acquisition, conversion, and ROI targets.
- Campaign Optimization: Utilize analytical tools to track, analyze, and optimize campaigns continuously, ensuring maximum performance and efficiency.
- Audience Targeting and Segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling, enhancing campaign effectiveness.
- Collaboration: Work closely with creative and content teams to craft high-performing ad creatives, landing pages, and assets, enhancing campaign performance and user experience.
- Budget Management: Effectively manage budgets across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.
- Industry Trends: Stay updated with industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.
- Reporting and Insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and optimization recommendations.
- Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.
- 3 years of proven experience in performance marketing, focusing on user acquisition, conversion optimization, and ROI-driven campaigns.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent communication skills for effective collaboration with cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment, adapting to changing priorities and strategies.
- Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.
- Data Analysis: Proficiency in analyzing marketing data to optimize campaigns and drive performance improvements.
- Digital Advertising Expertise: In-depth knowledge of managing digital advertising platforms and measuring campaign effectiveness.
- Strategic Thinking: Capability to develop and implement strategic marketing plans aligned with business objectives.
- Audience Targeting and Segmentation: Skill in identifying and segmenting target audiences through data analysis.
- Creativity and Innovation: Ability to generate innovative ideas for ad creatives and content optimizations.
- ROI Focus: Results-driven approach to optimize budgets and maximize return on investment.
- Communication and Collaboration: Strong communication skills for effective teamwork and alignment toward common goals.
- Adaptability and Learning Agility: Capacity to adapt to evolving industry trends and technologies.
- Project Management: Ability to manage multiple campaigns simultaneously and meet deadlines effectively.
- Problem-Solving Skills: Capability to identify issues and implement solutions swiftly to ensure campaign success.
Recommended Jobs
Software Developer
ONLY CONSIDERING CANDIDATES WITH 7+ YEARS OF EXPERIENCE WHO RESIDE WITHIN A COMMUTABLE DISTANCE TO ALBANY, NY “Join GD Resources for dynamic opportunities in business management and IT, where innov…
A/R Representative
Job Description Job Description Position Overview: The Fully Remote Accounts Receivable (A/R) Representative is responsible for managing the organization's incoming payments, ensuring accura…
Optical Technician - 1st and 2nd Shift - Fairport, NY
Requisition Number: 66781 The company built on breakthroughs. Join us. Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths o…
Accountant - Part-Time
Job Description Job Description Accountant - Part-Time The Caswood Group is a contract sales organization and medical staffing company based out of Fairport New York. Caswood has been in busin…
Medical Technologist OR Clinical Laboratory Scientist
LAB OPPORTUNITY AVAILABLE WITH TOP WESTERN NY HOSPITAL Located less than an hour from Buffalo, NY Full time position Night shift Hospital is the only full-service, acute care system in its county …
Commercial HVAC Technician & Sheet Metal Worker
Job Description Job Description Commercial HVAC Technician & Sheet Metal Worker We are seeking experienced Commercial HVAC Technicians and Sheet Metal Workers to join our team in Rochester, …
Fitness Coach
Job Description Job Description About Orangetheory Fitness Orangetheory Fitness is the leading award winning and trendsetting franchise fitness organization with 1500+ locations open in the …
Dungeons & Dragons Dungeon Master (Part Time, In-Person)
Job Description Job Description Job Title: Dungeons & Dragons Dungeon Master (After-School Club) General Responsibilities: Under the supervision of the Director of Educational Development, …
Family Engagement Facilitator (FEF) SI
Family Engagement Facilitator (FEF) Assigned Borough: Staten Island Supervisor: Director of Community Support & Outreach and Staten Island FACE Center JOB SUMMARY INCLUDEnyc’s Family Engag…
Prep Cook
Job Description Job Description A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary…