Sr. AE/ Account Supervisor, Influencer Marketing

DeVries is seeking an Influencer Marketing Specialist to join our New York office, hybrid. The Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.

• Become a key member of the agency's influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
• Develop comprehensive influencer strategies across industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client's program objectives, including demonstrating how the influencers you recommend align with a client's target audience
• Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs
• Create meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clients
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
• Identify creative ways to break through with influencers through earned tactics
• Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings
• Work closely with agency partners to share assets for paid media
• Develop and oversee media relations strategies and deliver results
• Generate ideas for media outreach and pitch efforts
• Direct and supervise special events (e.g., desk side briefings, editor events, etc.)

• Serve as key day-to-day client contact
• Keep client programs on schedule and ensure all deadliness are met
• Structure long term plans and program recommendations for clients
• Earn the confidence of mid-to-senior level client contacts and other client executives
• Proactively handle client problems quickly and adeptly
• Contribute to and promote business development by counseling clients
• Develop and deliver client presentations
• Is proficient in client's social media strategy and advocates for PR and social integration where applicable
• Manage program budgets

• Act as key contact for internal account staff to address issues
• Run + lead internal meetings
• Recommend account assignments to managing director
• Train and motivate team members
• Conduct performance reviews
• Create opportunities for team members to enhance growth with agency
• Strategically evaluate employee strengths and assign team accordingly
• Make recommendations regarding salary increases, promotions, etc.
• Track team results against client's goals
• Ensure account team members adhere to agency time reporting and financial guidelines
• Involved in staffing of team, including reviewing resumes and interviewing candidates
• Effectively communicate and manage up to senior team members about client or internal team issues and successes

:

• 5+ years experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Experience working with cross-functional and IAT partners to incorporate influencer plans in to 360 programs
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives