Senior Associate, Performance Marketing - Chase Travel

Job Description

Chase Travel is seeking a data-driven, omnichannel strategy marketer for the role of Senior Associate, Performance Marketing - Chase Travel. 

As a Senior Associate, Performance Marketing within Chase Travel, you will lead strategy creation, audience targeting, and creative development to drive Chase Travel engagement and sales, with a keen focus on new booker adoption. You will be responsible for campaigns across emails, web, mobile, digital entry points, and paid search, collaborating with cross-functional partners to deliver best-in-class timely, personalized, and content-rich marketing. 

Job responsibilities

• Own the strategy and build of personalized, timely marketing campaigns to drive travel sales and engagement.
• Identify key target audiences and leverage data-driven insights to build and optimize audience trigger-based logic across eligible Chase cards.
• Develop creative assets and orchestrate campaigns across email, chase.com, and mobile channels.
• Lead paid search strategy for Chase Travel in partnership with Paid Search team, maximizing performance via bid optimization, incrementality testing, creative builds, and audience expansion.
• Manage digital channel messaging within the Chase ecosystem, including orchestration, analysis, and ongoing optimization.
• Collaborate with product, card, operations, digital channels, and execution marketing teams on campaign strategy and creative development.
• Partner with finance, data & analytics, and data science teams on experimentation, business forecasting, and campaign measurement.
• Drive experimentation and test-and-learn approaches across channels to refine strategies and maximize ROI.
• Identify new business opportunities proactively and integrate them into marketing plans.

Required qualifications, capabilities, and skills

• 5+ years of experience in results-driven digital marketing required.
• Bachelor’s degree required.
• Proven experience building and launching personalized, behavior-based campaigns.
• Experience with paid search or paid media; strong analytical and problem-solving skills.
• Demonstrated ability to develop new strategies and drive cross-functional execution.
• Experience in omnichannel marketing activations and driving sales through digital channels.
• Proficient in analyzing marketing performance and leveraging performance dashboards to proactively identify channel and messaging optimizations.
• Highly collaborative, self-starter, and able to proactively identify and solve business challenges.
• Holistic thinker with experience partnering with Product, Operations and Execution teams.
• Excellent communication and project management skills.

Preferred qualifications, capabilities, and skills

• Master’s degree

• Experience in the Travel Industry highly preferred.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.