Social Media Lead

About Sesame

Sesame believes in a future where computers are lifelike - with the ability to see, hear, and collaborate with us in ways that feel natural and human. With this vision, we're designing a new kind of computer, focused on making voice companions part of our daily lives. Our team brings together founders from Oculus and Ubiquity6, alongside proven leaders from Meta, Google, and Apple, with deep expertise spanning hardware and software. Join us in shaping a future where computers truly come alive.

About The Role

We're looking for a Social Media Lead to be the founding voice of Sesame across social platforms. You'll launch and own our social presence as we bring our groundbreaking products to market in both software and hardware. This is a rare opportunity to define social strategy from day one at a company that sits at the intersection of tech and fashion.

You'll work directly with our leadership team to build a socially-native brand that's curated, tasteful, and product-led - standing out without being overhyped. In this role, you’ll touch social, brand, and influencer, shaping how Sesame shows up in the world.

If you've spent years being the social voice at beloved lifestyle, media, or fashion brands and want to bring that sensibility to something truly novel, this role is for you. This is a hands-on role: you'll be strategic AND executional. You'll have significant creative freedom and a seat at the table as we build something meaningful.

Responsibilities:

• Social Channel Strategy
  • Develop and execute Sesame’s social strategy, balancing product and brand storytelling.
  • Stand up and launch Sesame's social channels (Instagram, TikTok, X) - prioritizing content and channels based on the strategy you’ll set.
  • Define and maintain Sesame's brand voice across all social platforms.
  • Build the foundation for social as a key brand-building and community channel, not just a performance marketing lever.
• Content Creation & Execution
  • Partner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases our products in an elevated, authentic way.
  • Maintain channel hygiene and content, doing your own execution for day-to-day needs (static images, stories, quick posts).
  • Be a voice for brand consistency and voice/tone in everything we do on all of our social platforms.
  • Balance strategic planning with nimble, reactive content that captures organic, cultural moments where our brand can be part of the conversation.
• Brand Building & Community
  • Lead brand activations and organic campaigns that build awareness and cultural relevance.
  • Design our influencer strategy and social collaborations that ladder up to our brand positioning.
  • Engage with and grow our community authentically.
  • Work cross-functionally to ensure social amplifies the full Sesame story.
• Foundation for Scale
  • Establish processes, workflows, and content calendars that can scale as the marketing team grows.
  • Define success metrics for brand-building social.
    

Required Qualifications:

• 7+ years of experience in social media marketing, with clear progression from executional to strategic roles.
• Background in fashion, lifestyle, media, or consumer brands.
• Proven ability to balance strategy with execution: you're comfortable both building the plan and creating the content.
• Experience launching new products or brands.
• Experience launching new social channels from scratch.
• Deep platform expertise (Instagram, TikTok, X) and understanding of how to build an authentic presence on each.
• Based in or willing to relocate to San Francisco.

Preferred Qualifications:

• Tech experience (apps or wearables) is a plus but not required.
• Experience at small-to-mid-sized companies, showing you can thrive with autonomy and ambiguity.
• Background in brands with strong points of view and elevated aesthetics.
• Basic content creation skills; experience with motion/video is a plus, but not required.
• Understanding of the creator economy and influencer partnerships.
• Experience working with brand agencies and cross-functional teams.
• Track record of building engaged communities, not just follower counts.

Sesame is committed to a workplace where everyone feels valued, respected, and empowered. We welcome all qualified applicants, embracing diversity in race, gender, identity, orientation, ability, and more. We provide reasonable accommodations for applicants with disabilities—contact [email protected] for assistance.

Full-time Employee Benefits:

• 401k matching
• 100% employer-paid health, vision, and dental benefits
• Unlimited PTO and sick time
• Flexible spending account matching (medical FSA)

Benefits do not apply to contingent/contract workers.

Compensation Range: $180K - $215K