Digital Marketing Manager

Digital Marketing Manager

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We are looking for a hands‑on, data‑driven senior marketing manager with proven B2B experience (4–5+ years) to own and execute our end‑to‑end marketing engine. This role will lead all aspects of content marketing, website optimization (WordPress), demand generation and campaign management, with a strong focus on pipeline impact and lead quality.

As the key marketer in a lean team, you’ll collaborate cross‑functionally with sales, product and external partners — and be comfortable switching between strategy and execution daily.

Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile

Key Responsibilities

• Campaign Strategy & Execution: Plan and execute full‑funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue.
• Run Account‑Based Marketing (ABM) programs to target strategic enterprise accounts.
• Coordinate messaging, content, and distribution across the funnel.
• Content & Website Ownership: Lead content strategy (case studies, landing pages, blog posts, campaign assets, and sales enablement content).
• Own and improve the company website (built on WordPress) – including CRO testing, SEO basics, and new page creation.
• Ensure consistent brand voice and message across channels.
• Lead Generation & Funnel Optimization: Manage lead capture, nurturing, and qualification across platforms (HubSpot, LinkedIn Ads, Google Ads).
• Continuously optimize campaigns based on performance data (CPL, MQL‑to‑SQL conversion, pipeline influence).
• Partner with Sales to align lead scoring, handover, and follow‑up processes.
• Performance & Analytics: Track and report on KPIs (lead volume, quality, cost per lead, campaign ROI).
• Analyze campaign performance and use insights to improve future tactics.
• Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).

Requirements

• 4–5+ years B2B marketing experience, ideally in SaaS, logistics or tech sectors.
• Strong background in content marketing and website management (WordPress a must).
• Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
• Hands‑on experience with ABM, CRM systems (HubSpot or Salesforce) and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.).
• Strong project management skills – able to juggle multiple priorities and move fast.
• Excellent written and verbal communication in English.
• Comfortable working in a lean team environment with an ownership mindset.

Nice to Have

• Experience in IT consulting or tech industry.
• Design / visual content skills (Canva, Figma).
• Familiarity with SEO tools (Ahrefs, SEMrush).
• Webinar/event experience.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting