Growth Media Specialist
The Role
We’re hiring a Paid Media Specialist to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing.
This role is for someone who:
- Loves being in the platforms
- Is highly analytical and data-oriented
- Is excited to help scale budgets, creative testing, and reporting across growth channels
- Thinks about paid media in the context of the entire business, not just one dashboard
You’ll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale.
What You’ll Do
Paid Media Execution & Optimization
- Support - build, launch, and optimize campaigns across:
- Paid Search (Google) and YouTube
- Programmatic & CTV (where applicable)
- Meta, TikTok
- & More
- Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
- Execute structured creative tests across formats, creators, and platforms
- Support scaling decisions through in-platform analysis and experimentation
Analytics, Reporting & Measurement
- Pull and analyze performance reports across channels
- Conduct cohort analyses and funnel analysis using platform data + Shopify
- Analyze halo effects and cross-channel impact
- Partner on attribution thinking (platform metrics vs blended performance)
- Translate data into clear insights and recommendations
Creator-Led Advertising & Partnerships
- Support execution and reporting for creator-led advertising
- Help manage performance tracking as creator content flows into:
- TikTok
- YouTube
- Meta
- Analyze creator performance across channels and formats
- Help surface insights on what content, creators, and narratives scale best
Workflow & Automation
- Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
- Help streamline processes for testing, reporting, and insights
- Constantly look for ways to move faster without sacrificing rigor
Requirements
What You Bring
- 2–4 years of hands-on paid media experience across paid search and paid social platforms
- Experience working directly inside paid platforms (not just overseeing)
- Strong analytical mindset — comfortable with data, cohorts, and performance analysis
- Familiarity with Shopify and ecommerce performance metrics
- Understanding of how channels interact and drive incremental growth
- Interest in creator-led advertising and performance storytelling
Comfort moving fast, testing often, and owning results
What We’re Looking For
- You are driven by a high-growth environment
- You want to be hands-on keyboard
- You enjoy pulling data, analyzing performance, and finding insights
- You’re excited to be a right-hand partner, not just execute tasks
- You’re curious, proactive, and growth-minded
- You care about outcomes, not vanity metrics
Nice to Have
- Experience scaling budgets across multiple paid channels
- Exposure to MMM, incrementality testing, or blended reporting
- Experience working with creators or UGC-style content
- Strong comfort using AI tools to improve efficiency
Background in paid search and/or programmatic / CTV
Benefits
- Competitive compensation including salary and equity
- Fully-paid health, dental, and vision insurance
- Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Why You’ll Love Working Here:
At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.
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