Content & Creative Lead

Content & Creative Lead (Growth and Social)

GLO – Immersive Gaming Tours New York City | Full-Time

About GLO

GLO is reimagining sightseeing for the age of immersive tech. We create interactive gaming tours that transform real city streets into playful, story-rich experiences using cutting-edge augmented reality (AR) technology. Our tours are social, creative, and designed to make people feel like they’ve stepped inside the city rather than just walked through it.

We’re building something new at the intersection of entertainment, culture, and technology, and we’re looking for someone who can capture that energy and turn it into content that drives real attention.

The Role

As Content & Creative Lead , you will own how GLO shows up in the world.

You are responsible for developing and executing a content strategy that drives awareness, engagement, and bookings. This is a lead role where you’ll define creative direction, set the content roadmap, and ensure consistent, high-quality output across channels, with hands-on involvement as needed to support execution and scale.

You will tell the story of the GLO experience - you’ll decide what to make, why it matters, and how it performs .

Key Responsibilities

Content Strategy & Ownership

• Define and lead GLO’s content strategy across platforms including TikTok, Instagram, Linkedin and YouTube
• Establish content pillars, creative direction, and brand voice
• Build and manage a content calendar aligned with business goals (bookings, launches, activations)
• Identify opportunities to translate real-world experiences into compelling digital content

Creative Direction & Execution

• Concept and direct original content that captures the energy of GLO experiences
• Lead and direct content production, including shoots, on-the-ground capture during tours, activations, and pop-ups
• Oversee editing and final output to ensure quality and consistency
• Personally contribute to content creation as needed to support execution, training and scalability
• Leverage AI tools to accelerate content creation, optimize performance, and drive engagement and bookings

Growth & Performance

• Own performance metrics: engagement, reach, conversion to bookings
• Analyze content performance and iterate strategy based on insights
• Test and scale content formats, hooks, and distribution tactics
• Partner with leadership on campaigns, launches, and growth initiatives

Team & External Collaboration

• Manage and direct freelance creators, editors, or collaborators
• Source and coordinate influencers or content partners
• Build lightweight systems to scale content production efficiently

Cross-Functional Support

• Collaborate with operations and experience teams to capture key moments
• Support live activations and ensure content opportunities are maximized
• Contribute to overall brand and marketing strategy

Requirements

• Proven track record of creating and scaling high-performing content (portfolio required)
• Strong creative instincts paired with strategic thinking and ownership mindset
• Experience developing content strategies—not just executing posts
• Deep understanding of short-form video and platform dynamics
• Ability to analyze performance data and translate it into actionable decisions
• Comfortable leading projects and making independent decisions
• Based in NYC and able to work on-site regularly
• Availability for occasional evenings and weekends (events, activations)
• Must be eligible to work in the U.S.

Nice to Have

• Experience in experiential marketing, events, or entertainment
• Familiarity with AR/VR or emerging technology
• Experience managing freelancers or small creative teams
• Background in startups or early-stage companies
• Comfort being on camera when needed

What Success Looks Like

• Clear, consistent content strategy that drives measurable growth
• Strong, recognizable visual identity and brand voice
• Content that translates real-world experiences into high-performing digital moments
• Increased bookings driven by organic and social channels
• Scalable content systems that grow with the company

Compensation and Benefits

• Annual base salary range: $100,0000 – $135,000, depending on experience
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off

Why This Role Matters

Content is the front door to GLO. You are responsible for making sure the experience doesn’t just exist, it’s understood, shared, and in demand.

To Apply

Please send a short intro with your resume to [email protected]

Pay: $100,000.00 - $135,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person