Senior Product Manager, In-App Purchases

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

With our learning app, we have developed a successful business model based on subscriptions without charging users for learning content. As our reach continues to grow, we are investing in our in-app virtual economy, specifically the intersection of education, gaming, and behavioral economics. This is a pivotal moment for the team as we explore new growth levers through In-App Purchases (IAPs) while maintaining a deep focus on long-term learner value.

:brain: You will...

• Drive the strategy and execution for features that keep learners engaged on Duolingo, focusing on the virtual gaming economy.


• Develop and drive our in-app purchase business and consumer facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration


• Lead and iterate the roadmap for our IAP items all the way from discovery and purchase to adoption post purchase.


• Experiment with different IAP levers (e.g. pricing, selection, visibility) to unlock bookings growth without compromising our educational mission


• Establish the product vision and strategy for the IAPs business, and build alignment across product teams, cross-functional partners, and the executive team


• Perform qualitative and quantitative research to explore and validate feature ideas


• Partner with product designers to ensure a fun and delightful user experience in our product


• Work with engineers and designers to help guide feature development


• Perform experiment analysis on features and find opportunities for optimization


• Execute with urgency and excellence

:check: You have...

• Proven track record in building monetization products for mobile games, with strong product management expertise


• Strong understanding of gaming monetization models


• A desire to make the world a better place through technology and education


• Experience generating impressive results as a product manager


• Ability to utilize user insights, data, and statistical analyses to inform decisions


• Top-tier design sense -- every pixel matters at Duolingo


• Demonstrated ability to problem-solve, be curious, and innovative

:star: Exceptional candidates will have...

• Advanced degree in Business, Computer Science, Design, Psychology, or equivalent


• Experience in growing a mobile IAP business


• Experience in optimizing gaming economies including in-app currencies

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$177,700—$240,400 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here .

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected] .

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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