Intern - Strategic Insights
- Monitor trends through trade publications and key strategic resources, summarizing for internal programs, presentations, and/or customer-facing materials
- Provide primary research support including survey programming and analyzing survey data
- Extract key category findings across articles and reports to pull together a compelling data-driven story
- Analyze category data sets and report findings to the team and stakeholders
- As needed, prepare insights and materials for demand creation campaigns, conduct competitive searches, and optimize knowledge infrastructure / knowledge management in order to enable teams across Rich’s to better leverage our research
- Support research and innovation projects, including research brief development, innovation session planning, RFP construction, and project management
- Currently enrolled in a Bachelor’s or Master’s program in the Buffalo area and majoring in Marketing, Business, Analytics, Social Sciences, or related field
- Demonstrated ability to multitask, prioritize, and be able to successfully handle several projects at once. Organizational skills are a must along with attention to detail
- Resourceful and able to figure out who or where to look for information
- Possessing investigative curiosity - enjoys digging through unstructured data to find insights
- Demonstrated ability to learn quickly and independently
- Able to work individually and be part of a team
- Strong written and verbal communication skills
- Basic statistical understanding
- Strong PC proficiency to include Microsoft Office Word, Excel, and PowerPoint
- Market research experience and survey experience (building, analyzing) is a plus
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