Sales Representative - Rochester/ Buffalo

Wilson Daniels Wholesale Wilson Daniels Wholesale
Rochester, NY

Job Description:

WHO IS WILSON DANIELS WHOLESALE?

Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world’s preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers’ traditions and heritage alongside their distinctive wines. Headquartered in New York City, the company’s offices and in-house tasting room boast views of the Empire State Building in Manhattan’s historic, architecturally rich Flatiron District.

COME WORK WITH US

At Wilson Daniels, we’re leaders and educators in luxury wine. Working together to set the highest standards for quality, integrity and excellence, our passionate team of professionals is wholly immersed in every aspect of the fine wine world. We value family, heritage, and wines of distinction. Come and join the world-class Wilson Daniels Portfolio!

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.

ABOUT THE JOB

Wilson Daniels Wholesale is seeking a Sales Representative in Rochester/Buffalo area. The Sales Representative is accountable for the profitable achievement of sales objectives associated with their assigned market. This position will be result oriented, focusing on sales goals and initiatives, profitability, marketing, and growing brand positions in the marketplace.

THE DAY-TO DAY

Sales Representatives are expected to promote brands and increase brand awareness, by increasing brand visibility and conducting staff training/education programs within their accounts.
Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation by partnering with key retailers and establishments in the specified market.
Have extensive knowledge of the company’s products and knowing in-depth features and benefits of each compared to the competition.
Prepare professional sales presentations for each account call tailored to current supplier programs and the needs of the customer.
Gain knowledge of customer’s business operations and coordinating multiple and diverse options for selling the company’s products to each.
Assist and participate in trade and consumer events.
Meets annual shipment and performance goals.

AM I THE RIGHT FIT?

Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored
Established working relationships with key accounts in given territory
Ability to make a smart business decision based on growing sales, profitability and market shares
Proven track record of successful selling
Excellent communication, negotiation, analytical and objection handling skills
Persuasive public speaking and presentation skills and the ability to close deals
Bachelor’s degree preferred or equivalent experience
Experience in selling domestic and international fine and luxury wine preferred
Brand building and outside sales experience is preferred.
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Pocket Advantage is preferred.
Ability to work a flexible schedule depending upon the needs of customers.
CSW certification or ability to obtain preferred

Physical requirements:

Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
Must be able to stoop, bend, squat, and reach more than 4 hours a day.
Must be able to work varying hours including some night and weekend work.
Willing and able to travel from account to account.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Posted 2026-06-24

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