Director BFSI Go-To-Market Marketing

Lead integrated go-to-market strategies for our banking and financial services portfolio.

As a Director of Go-To-Market Marketing at EPAM Systems, you translate business priorities into differentiated market positioning, campaigns, partner activations, sales enablement and industry growth programs that drive awareness, pipeline and revenue impact.

You combine deep industry fluency in banking, capital markets, payments, insurance, wealth and asset management or FinTech with modern B2B marketing expertise. In this role, you serve as a strategic connector across industry leadership, solutions teams, alliances, sales and corporate marketing functions to accelerate growth, strengthen market perception and drive relevance with financial services buyers navigating digital, data and AI-driven transformation.

Req#: 997827120

Responsibilities

• Develop and execute the global go-to-market marketing strategy for the banking and financial services portfolio to align with growth objectives and pipeline targets
• Create differentiated messaging, positioning and thought leadership by translating complex capabilities into client-centric value propositions
• Lead integrated, multi-channel campaigns and industry-specific content journeys targeting strategic accounts to drive measurable pipeline contribution
• Serve as the central marketing orchestrator and liaison to sales leadership, creating enablement materials and driving alignment across global teams
• Develop joint marketing initiatives with strategic ecosystem partners, including hyperscalers, data/AI providers and technology platforms
• Support flagship industry activations, executive events, webinars and roundtables while positioning subject matter experts effectively
• Collaborate with demand generation, digital marketing and field marketing to execute programs seamlessly across a matrixed organization

Requirements

• Eight to 12 years of B2B marketing experience within IT services, consulting or engineering services
• Background supporting go-to-market initiatives within the banking and financial services industry
• Record of building integrated marketing campaigns tied to business outcomes and pipeline growth
• Experience collaborating directly with sales, partners and executive stakeholders
• Clear communication and stakeholder management skills to navigate complex, global organizations

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training, the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $120,000-$160,000 USD. This position is also eligible for variable compensation incentives. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.