Gap Inc. Sr Director, Merchandising - Gap Franchise

Gap Inc.
New York, NY
About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world.

We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.

About the role

As Sr. Director of Merchandising for the International Franchise business, you will lead the global merchandising strategy for Gap brand across markets. This role is central to driving commercial success, ensuring regional relevance, and delivering a compelling customer experience across all franchise formats. You will be responsible for aligning global brand direction with local market needs, leading cross-functional collaboration, and building a high-performing merchandising team that embodies a performance-driven, growth-oriented mindset.

What you'll do

  • Define and lead the seasonal and long-term merchandising strategy for international franchise markets for Gap brand.
  • Ensure alignment with global brand vision while tailoring assortments to regional consumer insights and commercial opportunities.
  • Oversee the development of regional assortments, franchise exclusives, and line plans that drive customer engagement and financial performance.
  • Partner with Global Merchandising and Design to influence product development and protect franchise-specific needs.
  • Lead the planning and execution of Franchise Market Weeks, ensuring compelling, commercially viable assortments are presented to partners.
  • Own pricing architecture and promotional strategies in collaboration with Planning and Global Merchandising.
  • Serve as the voice of Franchise in brand milestone meetings, influencing key decisions across Product, Production, Marketing, and Visual Merchandising.
  • Drive alignment and execution across internal and external stakeholders to deliver seamless market experiences.
  • Build, lead, and mentor a team of Directors, Managers, and Merchants across geographies.
  • Foster a culture of accountability, innovation, and continuous improvement.
  • Analyze sales performance by category and region to identify growth opportunities and inform future strategies.
  • Drive strategic initiatives that enhance customer relevance, operational efficiency, and financial outcomes.

Who you are

  • Achievement of sales, margin, and inventory productivity targets across franchise markets.
  • Franchise partner satisfaction and adoption of seasonal assortments.
  • On-time execution of market calendars and milestone deliverables.
  • Team engagement, retention, and development metrics.
  • Implementation and impact of strategic merchandising initiatives.
  • Ability to travel internationally up to 30%.

Decision Rights

Owns:
  • Franchise merchandising strategy and seasonal assortment architecture.
  • Franchise Market Week planning and execution.
  • Team structure, hiring, and performance management within the Merchandising function.
Influences:
  • Global product development and milestone decisions.
  • Franchise pricing and promotional strategies.
  • Brand marketing and visual merchandising alignment for franchise markets.
Consults:
  • Planning and Finance on sales forecasts and investment strategies.
  • Production on costing, delivery, and product feasibility.
  • Account Management on partner feedback and commercial performance.

Salary Range: $194,100.00 - $262,100.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.
*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Posted 2026-05-15

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