Sr. Product Marketing Manager
You’ll play a critical role in shaping the product portfolio and go-to-market strategy, supporting the development of a multi-year product strategy and innovation pipeline—balancing data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches. You’ll collaborate cross-functionally with teams (including but not limited to supply chain, creative, sales, and product development) to ensure timely, effective launches in a fast-paced environment. What You’ll Do:
- Lead new product launches from concept to shelf, including pricing, positioning, claims, packaging, creative, and legal/regulatory coordination
- Manage portfolio strategy, SKU planning, sample development, and line edits
- Contribute to a multi-year product strategy and innovation pipeline
- Drive Stage Gate meetings and create kickoff and launch materials
- Develop compelling launch presentations, GTM strategies, and financial analysis
- P&L optimization & multi-year innovation road-mapping
- Analyze market trends, consumer insights, competitive landscape, and portfolio performance to inform strategy
- 4+ years in product marketing or innovation within beauty, haircare, personal care.
- Proven track record leading multiple complex product launches end-to-end
- Strong knowledge of innovation processes, concept development, pricing, positioning, claims, and GTM strategy
- Analytical and data-driven, with experience interpreting sales and market insights
- Excellent project management and cross-functional communication skills
- Proficiency in Excel, PowerPoint, Asana, and research platforms (e.g., NPD, Mintel)
- Collaborative, creative, and comfortable in a fast-paced environment
Sr. Recruiter, LaSalle Network #LI-MS12 LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets.
LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
All assignments are at-will and their duration is subject to change.
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