Publicity & Marketing Associate, Workman Publishing

SUMMARY:
Workman Publishing is hiring a Publicity & Marketing Associate to work on its Workman, Artisan, and Black Dog & Leventhal imprints, and Calendars program. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely within our integrated marketing and publicity department.

The ideal candidate is highly organized and self-motivated, with 2-3 years experience working on publicity and marketing campaigns in a fast-paced, dynamic publishing environment. They will be responsible for managing 5-10 publicity and/or marketing campaigns per season, including writing press materials, securing national and regional media, planning events, preorder campaigns, influencer marketing, and direct to consumer efforts, as well as liaising closely with authors.

We’re looking for a creative and curious teammate with an interest in prescriptive nonfiction/self-help, pop culture, parenting, and gift products who is excited to work on a diverse list of books and products ranging from highly visual gift books to America’s bestselling cat and dog calendars.

This is a NYC based role, requiring three days per week in the office.

Responsibilities:

• Develop and execute original and effective publicity campaigns for approximately 5-10 titles per season with the support of Director of Publicity & Marketing
• Analyze the impact of publicity on sales working with sales, marketing, and editorial teams

• Pitch and secure national, local, and trade media for reviews, interviews, and features across print, broadcast, and digital outlets

• Create compelling press releases and creative pitch letters to media

• Liaise directly with authors and their teams

• Coordinate influencer campaigns for your title campaigns

• Plan, organize, execute, and accompany authors to events, where applicable

• Manage the design and production of marketing materials and collateral, both in digital and print

• Contribute to social media content and digital activity as part of marketing campaigns

• Seek out third-party partners; build partnership pitch lists; obtain products for giveaways; coordinate collaborations, discount code exchanges, collaborative influencer mailings, etc.

• Maintain diligent records of publicity hits, clips, press quotes, social media posts, etc.

Qualifications:

• 2-3 years of experience in book publicity

• Previous experience pitching lifestyle titles a major plus

• Must be able to prioritize, multi-task, and manage time effectively

• An ability to work in a fast-paced environment under deadlines

• Excellent written and verbal communication skills

• Proactive, independent, problem-solving approach

• Proficiency in Microsoft Word and Excel

• Experience and interest across social media platforms a plus

How to Apply:To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role. 

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The compensation for this position is $53,000-$60,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.

The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

About our imprints:

Artisan publishes illustrated books that inspire and instruct, produced with great intention and quality. Artisan specializes in cooking, lifestyle, gardening, and men’s interest, and its authors include René Redzepi, Thomas Keller, Tom Colicchio, Edward Lee, Kristina Cho, and Melissa Martin, along with brands like The John Derian Company, Kinfolk, Meet Cutes NYC, and Remodelista. Among its bestselling titles are The Noma Guide to Fermentation, A Man and His Watch, Six Seasons of Vegetables, The John Derian Picture Book, The Kinfolk Home, and The French Laundry Cookbook. Visit artisanbooks.comor follow Artisan on Instagram to learn more.

Black Dog & Leventhal publishes visually captivating and distinctively packaged books that offer readers a deep dive into their favorite subjects, from pop culture—film, music, television, and performing arts—to art and photography, math and science, sports, and reference. These books stand the test of time and have a lasting impact on readers who turn to them for information, inspiration, insight, and pleasure. Authors include Roz Chast, Julia Wertz, Dan Levy, and Eugene Levy. Bestsellers include How to Stay Alive in the Woods, Elements, Dolly Parton: All the Songs, and Apollo Remastered. Visit blackdogandleventhal.comor follow Black Dog & Leventhal on Instagram to learn more.

Workman publishes books for all of life’s big and small moments. Innovative, smartly designed, editorially rich, Workman’s list runs the gamut from America’s bestselling pregnancy and parenting guides to award-winning cookbooks, plus books on self-help, travel, humor, and the bestselling calendar line in the business. Workman counts Ramit Sethi, Ben Schott, Paint by Sticker, and Page-A-Day Calendars among its authors and brands. Bestselling titles include What to Expect When You’re Expecting, I Will Teach You to be Rich,The Silver Palate Cookbook, The Barbecue Bible, 1,000 Places to See Before You Die, There Are Moms Way Worse Than You, and Atlas Obscura. Visit workman.comor follow Workman on Instagram, Facebook, Tiktok, and LinkedIn to learn more.

Workman Calendars is a bestselling publishing program that follows one guiding principle: to bring to its calendars the same editorial integrity, conceptual innovation, focus on design, production, and marketing standards that Workman brings to its books. Workman kickstarted the whole idea of a viable retail calendar business back in 1977 when it published B. Kliban’sCat Calendar; invented the Page-a-Day Calendar, Page-a-Day Full-Color Calendar, Picture-a-Day Wall Calendar, and Page-a-Day Gallery Calendar lines; and continues—over 200 million copies later—to be a consistently smart, fresh, inventive, highly saleable brand. Learn more at pageaday.com.