Sales content writer

Job Overview

As a Sr. Sales Content Writer, you'll create high-impact, sales-focused content that helps our Sales and SDR teams drive new pipeline, accelerate deals, and grow revenue with existing customers. You'll work closely with Product Marketing, Demand Generation, and Sales Enablement to develop messaging and assets tailored to specific buyer personas - from CHRO and CIO decision-makers to talent acquisition leaders - and different stages of the customer journey. This role sits at the intersection of marketing and sales, blending sharp writing skills with a deep understanding of what moves buyers to act. You'll own projects end-to-end, collaborate cross-functionally, and help ensure our revenue teams are equipped with compelling, relevant, and conversion-focused content.

As a Sr. Sales Content Writer, you'll join the award-winning iCIMS Creative Studio, where designers, writers, strategists and operations experts collaborate to push each other creatively and achieve strategic business outcomes together. In this supportive community, laughing and high fives are as integral as hard work and creativity. What's more, you'll enjoy the support of an operations team that will protect your time and ensure you have the resources you need to deliver excellent work.

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We're passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Responsibilities

• Partner with Sales, SDR, and Marketing teams to create content that supports prospecting, deal acceleration, and customer expansion

• Develop and maintain the Sales messaging deck, delivering quarterly refreshes to ensure relevance and alignment with market trends

• Write weekly demand generation-oriented email templates for Sales and BDR outreach, including 2 per month targeting the talent acquisition audience and 2 per month targeting the CIO/CFO audience

• Produce original customer cross-sell assets and supporting email blasts in partnership with the Demand Generation team

• Create business value assets such as iCIMS Customer KPIs, ROI calculators, and proof points to strengthen value-based selling

• Develop and distribute a weekly email to Sales highlighting impactful content and upcoming Marketing initiatives

• Drive sales enablement and adoption of Marketing content and tools, ensuring reps understand how and when to use assets effectively

• Create persona-driven assets for executive buyers (e.g., CIO, CFO), tailored for mid- and late-stage opportunities

• Develop content kits for specific campaigns, verticals, or product launches, ensuring sales teams have ready-to-use outreach materials

• Collaborate with Product Marketing to ensure consistency with messaging and brand guidelines

• Monitor and report on sales content usage and performance, making data-driven recommendations for optimization

• Optimize content for Sales/field usage, incorporating feedback from Sales and tracking performance

• Manage multiple content projects at once, meeting deadlines and adapting priorities as needed

Qualifications

• 3-6 years of experience in B2B content marketing, copywriting, or sales enablement (SaaS or technology preferred)

• Proven ability to create compelling, conversion-focused content for sales teams

• Strong understanding of B2B buyer personas, sales cycles, and demand generation tactics

• Excellent writing, editing, and storytelling skills with a focus on clarity and persuasion

• Experience collaborating with cross-functional teams and incorporating feedback quickly

• Current SEO and content marketing knowledge

• Proficiency with Microsoft Word, PowerPoint and Excel required

Preferred

• Familiarity with sales engagement tools (e.g., Outreach, Salesloft) a plus

• SharePoint, WordPress, or Highspot experience a plus

• Proficiency in Adobe Creative Suite a plus

• Experience with Wrike or similar project management system a plus

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you'd like to view a copy of the company's affirmative action plan or policy statement and/or if you would like to request an accommodation due to a disability, please contact us at [email protected] .

Compensation and Benefits

We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is $70,000-$85,000.00 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: