Vice President, Media & Growth Analytics
- Drive the e Commerce strategy across Online channels for TFB and BL (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)
- Align with Brand's Global Launch and Marketing program calendars
- Direct the day to day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
- Partner with global affiliates to drive growth
- Identify and execute actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
- Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
- Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers
- Create and execute a best in class experience across online channels (retailer.com, affiliate, 3rd party sales drivers)
- Ensure accuracy of product content, promotion execution, and adherence to objectives
- Accountable for reporting and analysis with stakeholders to share leanings.
- Build, manage, and refine online assortment, promotions, price management and product/content story presentation
- Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales
- Manage relationships with Global Marketing representatives
- Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms
- Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy
- Work with and through Production/Engineer teams and Fulfillment Operation leads for ecommerce performance and customer satisfaction
- Oversee email marketing and acquisition marketing programs and communication strategy
- Ensure online marketing strategy supports overall brand.com and brand strategy
- Approve email calendar and segmentation
- Develop acquisition programs to drive awareness, engagement, and new customers to sites
- Build a high performing and competitive team
- Cultivate a strong sense of customer centric site experience
- Demonstrate and encourage daring sales strategies while remaining true to brand
- Effectively lead a cross cultural and global team, leading with vision and 'one team' mentality
- Develop a team who creates and maintains partnerships with online retailer.com accounts, guide co op sales practices
- 15+ years related experience, BS/BA college degree required, MBA preferred
- Proven track record in running a successful Direct to Consumer global ecommerce business with significant year over year growth in a highly competitive industry
- Proven track record in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
- Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention, be a true digital champion!
- Advanced online customer analytical skills, highly detail oriented and unprompted follow through
- Be insight led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions
- Experience developing an omnichannel brand vision in partnership with the Global Brand team, and implementing specifically in the online channel with flawless and consistent execution
- Provenleadership and team management skills derived from having direct responsibility for building and managing a cohesive, high performing team
- Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
- Demonstrate big picture thinking and experience in a dynamic, high growth environment
- Exceptional written and verbal communication skills. Ability to clearly communicate complex or digital/social concepts to a non digital audience
- Creative, diplomatic, calm under pressure and strong interpersonal skills
- Ability to travel as required
- Luxury goods sensibility
Recommended Jobs
Clinical Project Manager - Oncology (Client Dedicated/Remote)
Clinical Project Manager - Oncology (Client Dedicated/Remote) Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate…
Associate Producer, America Reports
OVERVIEW OF THE COMPANY Fox News Media FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer d…
Insurance Account Position - State Farm Agent Team Member
Job Description Job Description Benefits: Bonus based on performance Competitive salary Flexible schedule Opportunity for advancement Paid time off Training & development ABO…
Relationship Banker - Southhold, NY Area
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our …
Assistant Project Manager
Assistant Project Manager Title: Assistant Project Manager Location: Rochester, NY, Scottsville, NY Reports To: Project Manager / Senior Project Manager Compensation: $65,000 - $85,00…
Manager / Director Transaction Services (M&A)
A Kforce client is seeking to hire a Manager/Director Transaction Services (M&A) in New York City, New York (NY). Responsibilities Include: * Manager/Director Transaction Services will lead buy - sid…
S and D Driver I
Compensation Data Starting Pay: $21.00 - 25.00 dependent on experience Company Overview For more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North Am…
Cherry Picker Operator
We are a dynamic company seeking a dedicated Cherry Picker Operator to join our team. The successful candidate will play a crucial role in our operations, ensuring efficient movement of freight and m…
Pre-K General Education Co-Teacher (SCIS)
Job Description Job Description Description: Healthy Kids Programs | Mamaroneck Union Free School District |2026–2027 School Year LOCATION: Central Elementary Schol PA…
Service Advisor
Job Description Job Description Company: Wilkins Recreational Vehicles Job Title: Service Advisor We believe talent makes a difference! Join an award-winning team offering excellent earni…