Marketing Coordinator

Emerald Tree & Shrub Care is a trusted, service-focused company dedicated to protecting and enhancing the health of trees and landscapes in the local community. With a commitment to personalized service, environmental stewardship, and community engagement, Emerald Tree & Shrub Care empowers homeowners to care for their landscapes with confidence. As a Marketing Coordinator, you will play a vital role in sharing the company’s story, strengthening local relationships, and supporting business growth. This position offers the opportunity to blend creativity, organization, and field-based storytelling, working closely with leadership and staff to translate on-the-ground expertise into clear, educational marketing that builds trust and drives long-term relationships. Local travel is required for job site visits, events, and community engagement opportunities.

Responsibilities

• Plan, create, and execute local marketing initiatives to connect company expertise with homeowners and the community.
• Manage and grow the company’s social media presence across Facebook, Instagram, LinkedIn, and Google Business Profile.
• Develop and maintain a content calendar aligned with seasonal services, local conditions, and company priorities.
• Capture photos and short-form videos at job sites, events, and in the field to highlight real work, people, and results.
• Write, schedule, and publish educational posts that reinforce expertise and reflect brand values.
• Monitor social media engagement, respond to comments and messages, and report insights to leadership.
• Plan and execute email communications to existing customers, including seasonal reminders, educational content, and service updates.
• Coordinate messaging with the service calendar and seasonal priorities, ensuring consistency in voice and branding.
• Create and publish blog content in collaboration with staff and leadership, supporting seasonal services and homeowner education.
• Repurpose blog content for social media and email campaigns.
• Identify, recommend, and coordinate local events, sponsorships, and speaking opportunities aligned with the target audience.
• Attend and represent the brand at select community and industry events, coordinating booth setup, materials, and signage.
• Manage post-event follow-up and help evaluate event ROI.

Qualifications

• 2+ years of experience in social media management, local marketing, or content-focused marketing roles.
• Strong writing skills with the ability to translate technical topics into clear, homeowner-friendly language.
• Comfortable capturing photos and short-form video in the field.
• Highly organized with the ability to manage multiple content streams and deadlines.
• Self-motivated and comfortable working independently while collaborating with a small, experienced team.
• Interest in environmental stewardship, sustainability, or science-based services is a strong plus.
• Valid driver’s license and willingness to travel locally.

Benefits

• Competitive pay with opportunities for 40+ hours per week
• Paid time off (PTO) and holidays for work-life balance
• Annual PTO increases with years of service (up to 17 days per year after 5+ years)
• Overtime opportunities during storm cleanup and peak seasons
• Employer-paid long-term and short-term disability insurance
• Employer-paid basic life & AD&D insurance
• 401(k) retirement plan with up to 4% company match
• Flexible insurance options for health, dental, and vision coverage through Cigna plans
• Choice of health plans: Cigna OAP (Open Access Plus), Cigna OAP IN, or Cigna HDHP (High-Deductible Health Plan) with HSA compatibility
• Dental insurance options: Cigna Dental PPO Low Plan or High Plan
• Vision insurance: Cigna Vision Plan
• Health Savings Account (HSA) with employer contribution or Flexible Spending Account (FSA) options
• Pre-tax commuter benefits (parking, transit, vanpool)
• Legal assistance plan
• Supplemental coverage options: critical illness, accident, and hospital indemnity