Senior Product Manager, Ads

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

With our learning app, we have developed a successful business model based on subscriptions, ads and in-app purchases, without charging users for learning content. As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo. We’re looking for a Senior Product Manager to lead Duolingo’s ad experiences—from defining the ad vision and driving product development to optimizing ad quality and the ads experience.

You will...

• Develop and drive advertiser and consumer-facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration


• Lead and iterate the roadmap for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP


• Establish the product vision and strategy for the ads business, and build alignment across product teams, cross-functional partners, and the executive team


• Perform qualitative and quantitative research to explore and validate feature ideas


• Partner with product designers to ensure a fun and delightful user experience in our product


• Work with engineers and designers to help guide feature development


• Perform experiment analysis on features and find opportunities for optimization


• Execute with urgency and excellence

You have...

• Proven track record in building ad products, with strong product management expertise


• Strong understanding of advertising technology and key players in the ads ecosystem


• A desire to make the world a better place through technology and education


• Experience generating impressive results as a product manager


• Ability to utilize and apply user insights, data, and statistical analyses to inform decisions


• Top-tier design sense -- every pixel matters at Duolingo


• Demonstrated ability to problem-solve, be curious, and innovative

Exceptional candidates will have...

• Advanced degree in Business, Computer Science, Design, Psychology, or equivalent


• Experience in developing and scaling ad formats


• Experience in optimizing programmatic ad serving for a consumer-facing mobile app

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$177,700—$300,000 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here .

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected] .

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice .

Sign up for job alerts here .