Digital Ad Operations Specialist

JOB DETAILS

Job Band: C
Contract Type: Permanent, Full-time
Department: BBC Studios - Advertising Operations
Location: New York – Hybrid

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

PURPOSE OF THE ROLE

The Advertising Product team sits within the Commercial News group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently.

The Ad Product, Technology and Operational division are responsible for the fulfilment of all direct advertising activity as well supporting the successful delivery of deal-based programmatic revenues.

WHY JOIN THE TEAM?

You’ll join a highly collaborative, expert Ad Operations team operating at the intersection of editorial excellence, advanced ad technology, and global commercial strategy. The team ensures the successful enablement of sales teams to guarantee the proper functioning of sales workflows. This is achieved through diligent, experienced servicing of campaigns via platforms, consistent communications regarding the commercial portfolio of ad products, frequent training on tools and process as well as the flawless execution of contractual commitments.

The Digital Ad Operations Specialist (New York) manages our direct digital advertising campaigns across bbc.com properties (web, app, Youtube, Audio, Newsletter and FAST) including programmatic executions for our North America advertising sales team.The role operates in a complex Ad Operations business and is focused on campaign delivery, trafficking, programmatic deal troubleshooting and supporting sponsorship and takeover activities. The role provides technical and campaign support reporting into the Regional Ad Operations Manager based in New York.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Responsible for the delivery of ad ops campaigns sourced in the NAM region, including but not limited to quality control, trafficking, troubleshooting, reporting, and optimization. This includes supporting Planning Teams in KPI-driven optimization strategies.
• Collaborate with the regional ad ops manager on initiatives that ensure client implementations are built for success, including updates to the broader sales teams, campaign status emails and progress reports, and dashboards as needed.
• Work within ad product, technology and global ops team to garner centers of excellence around operations, planning and testing.
• Provide first line support of advertising takedown and troubleshooting and investigation across News web/app site.
• Contribute to the growth of ads business by supporting the regional ad ops manager in testing on ad format development, programmatic advertising, cross-platform collaboration, order fulfillment process management.

YOUR SKILLS AND EXPERIENCE

KEY CRITERIA

• Proven experience in operating digital advertising products, either in a publisher or ad technology business. With experience in troubleshooting Programmatic Deals.
• Advanced Understanding of Advertising Campaign Management ecosystem and tech, e.g. Operative One, Google Ad Manager, DV360, SSP’s, Youtube, Brand safety tools
• Experience in Ad Sales Order Management Systems, CRMs and cross platform advertising campaign management/stewardships systems. e.g. Salesforce and/ or Mediacloud
• Collaborative approach; ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure Ad Ops is aligned with business needs and activities

DESIRED BUT NOT REQUIRED

• Capacity to thrive in a fast-paced, challenging, and unpredictable environment; ability to prioritize and have multi-tasking abilities
• Excellent written and oral communications skills
• Attention to detail with an eye on the big picture
• Comfortable with numbers and big data
• Experience in using Business Intelligence or AI (Copilot) tools for analysis and reporting
• Advanced Excel and data analysis skills with working knowledge of Javascript and HTML in order to troubleshoot

BENEFITS AND PERKS

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Strong focus on work/life balance
• Free Retirement Consulting for all employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

COMPENSATION

The anticipated annual base salary for this position is $90,000 - $95,000. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.