Senior Associate, Product Marketing Sales Enablement

Become a part of our caring community and help us put health first

Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing professional with a passion for helping people achieve their best health? Do you have expertise across sales enablement with a focus on health insurance products? If so, you may be a fit for Humana's Senior Associate, Product Marketing Strategy (Sales Enablement).

The Senior Associate, Product Marketing Strategy (Sales Enablement) sits within the Marketing Organization as part of the broader Enterprise Growth team and partners closely with the Agent Marketing team and key cross-functional groups-including Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, and Marketing Data & Technology. This role contributes to shaping and advancing sales enablement strategies that drive growth and enhance the agent and member experience across Medicare Advantage (MA) and Medicare Advantage Prescription Drug (MAPD), Special Needs Plans (D-SNP, I-SNP, C-SNP), Prescription Drug Plans (PDP), and Medicare Supplement products. You will collaborate closely with Agent Marketing and Market Point teams to ensure sales channel partners are equipped with clear, compliant, and high-impact tools and resources that empower agents and drive informed member acquisition, activation, engagement, and retention.

The ideal candidate possesses strong Medicare domain expertise, is knowledgeable about the differences between MA, MAPD, PDP, and Medicare Supplement selling models, and can deliver actionable sales enablement solutions for both internal and external channel partners.

Role Responsibilities

As a key member of Humana's Product Marketing Strategy team, you will play a pivotal role in shaping and advancing enterprise sales enablement strategies. In close partnership with the Agent Marketing Learning & Development organization, you will develop comprehensive enablement solutions that equip and empower agents across a diverse product portfolio while ensuring alignment with business priorities and channel-specific needs, including:

o Medicare Advantage (MA) and Medicare Advantage Prescription Drug (MAPD) Plans.

o Special Needs Plans (SNP), including D-SNP, I-SNP, and C-SNP.

o Prescription Drug Plans (PDP).

o Medicare Supplement (Med Supp) Products.

o Channel-specific requirements across internal and external audiences (field, telephonic, broker, digital, and third-party agents).

• Drive growth initiatives across AEP, OEP, SEP, and year-round Med Supp and PDP sales cycles.

• Support the creation, enhancement, and ongoing maintenance of compliant sales enablement materials, including brochures, presentations, FAQs, talking points, and toolkits for MAPD, PDP, and Med Supp products.

• Collaborate cross-functionally with Agent Marketing, Product, Sales, Brand, and Compliance teams to ensure all content is accurate, aligned, and market-ready.

• Leverage VOC insights and field feedback to continuously refine tools, resources, and training materials to improve agent performance and customer experience.

• Assess the effectiveness of enablement materials to inform future development.

• Partner with Agent Marketing to monitor competitive intelligence, product positioning, and market insights, supporting the creation of competitive comparison tools and strategies for MA, MAPD, PDP, and Med Supp portfolios.

Use your skills to make an impact

Qualifications

Required:

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.

• 5+ years of experience in sales enablement, Medicare marketing, or product marketing.

• Experience supporting sales teams or channel partners, including providing enablement resources, training, and strategic guidance to drive performance and achieve business objectives.

• Excellent written, verbal, and presentation skills.

• Strong storytelling skills with the ability to translate complex information into clear, compelling content.

• Demonstrated working knowledge of:

• Medicare Advantage Prescription Drug (MAPD), Special Needs Plans (SNP), Prescription Drug Plans (PDP), and Medicare Supplement plans and underwriting.

• Enrollment periods and selling rules.

• CMS marketing and communication guidelines.

• Experience in highly regulated healthcare environments (healthcare, insurance, or similar)

• Ability to gather and apply feedback from sales teams to improve tools and resources.

• Demonstrated project management expertise with exceptional attention to detail.

• Member-first, consumer-centered mindset.

Preferred:

• Health plan or managed care experience, including an understanding of CMS regulations and healthcare marketing compliance standards.

• Background in training development, instructional design, or onboarding programs.

• Proficiency with sales enablement platforms and CRM tools (e.g., Salesforce).

Additional Information

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 02-15-2026

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our