Director, Retail Media
- $75-80/hour
- Establish the company's first in-house retail media discipline.
- Own end-to-end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com.
- Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters:
- Use benchmarks and relevant available data
- Build full-funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory
- Collaborate with cross-functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows
- Track advertising pacing and optimize efforts towards key KPIs:
- ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC
- Share of Paid vs. Organic
- Repeat purchase, LTV
- Track and manage budgets allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics.
- Build, launch and optimize full funnel paid campaigns across Amazon Ads, Walmart Connect and other retail media networks. Collaborate with agencies and other partners on DSP/off channel efforts when needed.
- Write creative briefs for assets ensuring creative aligns with retailer ad specifications and brand guidelines. (note, in house creative team produces assets)
- Build and manage ad placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns.Oversee pay-per-click (PPC) campaigns and other on-site display media.Support strategy development including campaign structures, keyword research, audience targeting, bid strategies, and creative placement.
- Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned.
- Conduct A/B tests on audience segments, bidding models, ad copy, images, and landing pages/PLPs/PDPs.
- Identify opportunities for automation, rules-based optimization, or AI-powered bidding tactics.
- Optimize campaigns ongoing—daily and weekly.
- Track performance across platforms, produce regular reports, and present actionable insights to cross-functional leadership.Pull and analyze weekly, monthly and ad hoc performance reports to identify trends and opportunities.
- Translate complex data into clear, actionable strategies that support sales targets and profitability goals.
- Recommend, onboard and manage any needed insights tools/software to develop a strong in-house retail media capability. Leverage internal and external analytics platforms to provide insights for decision making.
- Partner closely with eCommerce operations, digital merchandising, inventory forecasting & planning, and account teams to ensure campaign alignment with PDP updates, inventory levels, and retail events.
- Coordinate with creative teams on asset needs, new ad formats, and retailer-specific guidelines.
- Maintain strong working relationships with Amazon, Walmart, and other retailer media contacts to stay ahead of new ad products, betas, and best practices.
- Use platform tools such as Amazon Ads Console & DSP, Amazon Seller Central, Walmart Connect, Walmart Scintilla, and others.
- 10+ years of experience in paid media, performance marketing, or retailer.com advertising.
- Direct experience with at least one of the following retail media networks required--Amazon Ads or Walmart Connect.
- Must have experience in SKU-intensive ecommerce category. Must have some retail media and/or performance marketing experience in apparel.
- Strong proficiency in Excel/Sheets (pivot tables, formulas, lookups).
- Experience with analytics or visualization tools (Tableau, Power BI, Looker).
- Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout, Stackline, or similar.
- Strong quantitative and problem-solving skills with the ability to interpret and summarize complex data.
- Excellent communication skills and ability to present insights to both technical and non?technical audiences.
- Highly organized with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment.
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