Brand Activations & Operations Coordinator

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has become one of the most recognized textured-hair care brands in the U.S celebrated for our authentic story. transformative results. and community-first mission.

As we expand our experiential footprint across events. retail activations, partnerships and brand campaigns. We are looking for a detail-driven coordinator to support seamless execution behind the scenes.

Role Overview

The Brand Activations & Experiential Operations Coordinator supports the planning, logistics, creative routing, sourcing and operational execution behind Bask & Lather’s experiential programs, trade shows, sampling events, pop-ups and brand activations. This role ensures all activations run smoothly by managing timelines, deliverables, assets, shipments, inventory, vendor workflows and cross-functional coordination.

The ideal candidate has hands-on experience in experiential marketing, event production, marketing operations or social/creative coordination. They are exceptionally organized, proactive and able to manage multiple timelines and deliverables with precision.

Key Responsibilities

Experiential Planning & Production

• Assist in planning and executing experiential activations, sampling events, pop-ups, trade shows and seasonal campaigns.
• Support integrated creative. content. and digital elements tied to each activation.
• Maintain production schedules, run-of-show documents, timelines, trackers and approval workflows.
• Support creative development of proposals, mood boards and event concepts aligned with brand storytelling.

Creative & Asset Coordination

• Coordinate all graphic design and creative asset needs for events, signage, packaging and promotional materials.
• Route creative briefs and specs to internal/external designers; track revisions, deadlines and approvals.
• Partner with Social and Brand Marketing to coordinate content needs, shot lists, onsite capture moments and pre/post-event storytelling.
• Maintain organized version control and asset delivery logs.

Experiential Operations. Sourcing & Inventory

• Source, order, track, and manage all event materials including signage, props, merchandise, packaging, uniforms, fixtures and giveaways.
• Maintain a master inventory system tracking event assets. storage locations, quantities and replenishment needs.
• Coordinate shipment scheduling, freight logistics, tracking numbers, delivery confirmations and return shipments.
• Prepare product allocations, packing lists and event inventory documentation.

Vendor & Partner Coordination

• Request quotes, communicate specs and coordinate with vendors such as booth builders, rental companies, glam teams, AV and staffing agencies.
• Manage COIs, permits, venue documents and compliance requirements.
• Maintain an updated vendor directory with rate cards, contact info and performance notes.
• Support operational logistics for brand partnerships including product allocations and required branding deliverables.

On-Site Support

• Assist with on-site setup, breakdown, merchandising and event flow.
• Act as an operational liaison for vendors, staff and partners, addressing issues quickly.
• Capture or coordinate behind-the-scenes content for social storytelling.
• Coordinate travel itineraries, hotel lists, staff schedules and day-of credentials.

Reporting. Budgeting & Optimization

• Maintain dashboards and reporting tools to track event KPIs (attendance, engagement, influenced revenue. registration. etc.).
• Track event budgets, invoices, POs, receipts and expense allocations.
• Compile post-event recaps within 72 hours including insights, risks, wins and recommendations.
• Help refine experiential processes and SOPs for efficiency and scalability.

Qualifications

• 2–4 years of experience in experiential marketing, event production, marketing operations or brand activations (beauty/CPG/lifestyle preferred).
• Experience coordinating creative assets, social content planning and cross-functional marketing workflows.
• Demonstrated ability to manage vendors, shipments, budgets and event logistics.
• Strong project management, organizational skills and attention to detail.
• Proactive problem-solver who anticipates needs and owns tasks end-to-end.
• Proficiency with Google Workspace, spreadsheets, creating decks and basic project tools.
• Excellent communication skills with internal teams, vendors and partners.
• Ability to travel and work evenings/weekends for events, ability to lift up to 25 lbs.

Success Metrics

• All activation timelines and deliverables completed on schedule.
• Creative and asset requests routed efficiently with zero missed deadlines.
• 0–1 avoidable shipment or inventory issues.
• Accurate tracking of inventory, materials and budget documentation.
• Strong cross-functional alignment with Marketing, Creative, Social, and Operations.
• Post-event recap delivered within 72 hours.

Equal Opportunity Statement

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at [email protected]