Strategist, Marketplaces
Location-Type: Remote
Start Date Is: 4/1/2024
Duration: Long-term contract Position Overview:
As a marketplace strategist at Mondo, you will play a pivotal role in shaping and executing comprehensive marketing campaigns for our esteemed clients. Leveraging your expertise in Amazon Advertising and marketplace dynamics, you will drive impactful strategies to enhance brand visibility and drive sales across various platforms. Responsibilities:
- Cultivate strong relationships with clients and partners through effective communication via phone and email.
- Lead the development, implementation, and optimization of marketing campaigns on platforms such as Amazon Ad Console, DSP, Walmart, Target, and others.
- Take ownership of client objectives, proactively identifying creative solutions tailored to their unique business challenges.
- Utilize data-driven insights to interpret trends, analyze performance metrics, and make strategic recommendations for campaign optimization.
- Stay abreast of marketplace trends and external factors influencing client narratives, incorporating this knowledge into marketing strategies.
- Conduct regular calls to review campaign performance, identify trends, and propose innovative advertising strategies.
- Identify new marketing opportunities and repurpose existing strategies to maximize brand awareness and sales volume both on and off Amazon.
- Mentor and delegate tasks to junior team members on collaborative accounts.
- 5 years of experience in Amazon Advertising, paid eCommerce, senior media planning, or equivalent roles.
- Strong background in data analytics and strategic planning.
- Proficient in project management tools such as Wrike, Excel, and Google Tools.
- Demonstrated client-facing experience with the ability to navigate diverse client needs.
- Resourceful problem solver with the ability to find solutions to uncharted challenges.
- Prior agency experience is preferred.
- Bachelor's degree or equivalent practical experience.
- Experience leading teams and fostering cross-functional teamwork.
- Additional experience with marketplaces such as Criteo, Walmart, Instacart, etc.
- Operational and integrated media planning experience is highly desirable.
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