VP, Content & Innovation

VP, Content & Innovation, GroupM Worldwide, LLC (d/b/a WPP Media), New York, NY. Develop innovative media-led ideas to clients through market research. Prepare comprehensive campaign presentations and reports for Product Marketing Managers (PMMs) and executive leadership to provide actionable insights. Support public relationship strategy development by analyzing market trends and audience feedback to enhance media-led campaigns. Assist with the advertising campaign for emerging media activations across regional clients, including media partnerships, integrations, content partnerships, collaborations, experiential, and influencer marketing. Serve as a liaison during live production shoots to ensure alignment with client marketing objective. Improve procedures for identifying advertising needs and prepare post campaign report decks, illustrations, and pitch templates across all content outputs. Collaborate with various stakeholders to gather information on competitors, prices, methods of marketing and employ marketing tactics to improve client service and business results. Evaluate marketing, advertising, and communications strategy through quantitative and qualitative analysis. Work with publisher brand studios, content creators, TV networks, and influencer marketplaces to source opportunities that deliver client business objectives. Translate and manage client marketing objectives and mandates throughout content development process to align with research findings and market demands. 40 hrs/week, Mon-Fri, 8:30 a.m. - 5:30 p.m. $220,000/yr. MINIMUM REQUIREMENTS: Bachelors degree or foreign equivalent degree in Media, Marketing, Advertising, Production, or a related field, and seven (7) years of post-bachelors, progressive, related work experience. Must have seven (7) years of experience with/in: * Television and video production process; * Understanding pop-culture trends and ability to distinguish trends from fads; * Cultivating strategic relationships with large-scale publisher brand studios and burgeon emerging media start-ups; * Managing scope, budget, timelines, assets, approvals, and post-mortems; and * Serving as direct point of contact for execution of activations, including liaising directly with clients and creative agencies, lead communication and collaboration between internal and external partners, creative oversight on program elements, and on-set coverage for content creation. 100% Telecommuting permitted. Please apply by emailing resume to [email protected] referencing job code NY0129.