Manager, Audience Development - New York, 10019

Manager, Audience Development - New York, 10019, United States of America

How we LEAD:

UMG Global Audience Development is seeking a creative and collaborative Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Mercury’s artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

How you’ll CREATE:

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Bring your VIBE:

• 5+ years of experience in email marketing, with a deep appreciation and understanding of pop culture and the pop/rock music genre
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required