Paid Media Analyst

Full-Time Paid Media Analyst

Company: Humanz

Employment Type: Full-Time

Location: New York City, U.S.

About Humanz

Humanz is a leading startup in the creator economy space, transforming how brands and influencers collaborate worldwide.

Humanz operates alongside Ubiquitous, a leading influencer marketing agency the company acquired. Together, we combine advanced AI-driven technology with high-impact paid media and creator marketing- enabling brands to scale campaigns with precision and measurable performance.

Our fast-growing U.S. team manages all partnerships across the North American market.

To learn more about us, you can check us out here!

Role Overview

We are seeking a detail-oriented and analytical Paid Media Analyst with a background in organic and paid media to join our team. This role is responsible for the daily analysis of campaign performance data and serves as a key analytical partner to Client Management.

This is a numbers-driven, CSM-oriented position focused on uncovering insights behind paid media performance and translating data into clear, actionable recommendations that drive client success.

Key Responsibilities

• Extract and compile campaign performance reports from internal systems and advertising platforms
• Conduct daily analysis of media performance data across channels
• Identify trends, patterns, and optimization opportunities within campaign metrics
• Deliver actionable recommendations based on quantitative analysis and content-performance insights
• Support the Client Management team with data-driven insights to improve campaign effectiveness
• Monitor KPIs, performance benchmarks, and pacing to ensure campaigns meet objectives
• Present findings in clear, concise reports and dashboards tailored to client needs
• Collaborate cross-functionally to align performance insights with strategic goals

Requirements

Requirements

• 2+ years of experience in influencer marketing, paid and organic media, or digital marketing (brand or agency side)
• Strong analytical and problem-solving skills
• Advanced proficiency in data analysis and reporting tools (e.g., Excel, Google Sheets, BI platforms)
• Experience working with paid media platforms and performance metrics (TikTok, Meta, Google, X, Snapchat, etc.)
• Ability to interpret large data sets and translate findings into meaningful insights
• Strong attention to detail and accuracy
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, client-focused environment

• Familiarity with campaign optimization strategies
• Experience supporting Client Success or Account Management teams