Director, Audience - New York, 10019

Universal Music Group
New York, NY

Director, Audience - New York, 10019, United States of America

How we LEAD:

REPUBLIC Collective is currently seeking a Director, Audience to help lead online audience projects across all REPUBLIC Collective artists. The ideal candidate is obsessively passionate and driven about the growing online and digital world. Solidified experience as well as relationships with digital talent managers and creators from Twitch, Kick, YouTube, and more will be vital in this role. This position plays a crucial role in shaping culture-forward digital programs and positioning artists at the center of fan communities.

How you’ll CREATE:

  • Work with artists and connect them with digital creators on platforms such as Twitch, Kick, YouTube, and more to enhance music audience acquisition and community engagement
  • Utilize existing and create strong relationships with digital creators, talent managers, teams, and more that will contribute to long-term and solidified success in audience advancement
  • Use creative strategies to build out ideas that will create viral and substantial impacts in the online culture and streaming ecosystem
  • Travel to attend live events, showcases, and concerts around the country with clients and artists to build lasting relationships between artists and content creators
  • Demonstrate impressive interpersonal skills and have a high understanding of the culture around the online streamer space, emerging creator trends, and platform-specific content consumption
  • Illustrate perseverance and effectiveness to create compelling and lasting results as directed by the Audience team, contributing to the team’s overall success and momentum


Bring Your Vibe:

  • 5+ years of digital strategy or talent management experience with a strong focus on creator relations, campaign execution, or audience growth
  • Proven track record in the field of digital audience development (specifically with live-streamers, YouTubers, and content creators)
  • Solidified relationships with top creators and creator management teams that span live-streaming, long-form, and short-form digital platforms
  • Efficiency with audience and demographic data tracking websites and tools, with the ability to translate data insights into actionable audience strategies
  • Extremely personable and experienced working with different types of people and talent in the online streamer space, with a deep understanding of creator needs and collaboration models

Posted 2025-09-10

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