Executive vice president growth
Company Description
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce. Overview This Growth leader will activate a results-oriented, high-touch executive lead generation program. This is not a typical lead gen program. This program needs to identify the best ways to win the hearts, minds, and the trust of CMOs, CDOs and other decision-making executives targeting marketing transformation for their organization. This role can be summarized as a strategic hunter . This leader will be measured on the amount of c-level introductions made and nurtured into viable relationships that lead to profitable scopes of work for any PDX agencies and/or greater Groupe. They will be able to evangelize any of our PDX agencies and Publicis Groupe that adds to our qualified pipeline growth. They will collaborate closely with PDX leadership, the Growth/Business Development teams of all PDX agencies, Global Groupe Business Development, and other Groupe leaders. Responsibilities Primary Roles and Responsibilities Build on the momentum of an established executive level outbound prospecting program that drives qualified leads that positively contributes to PDX and Groupe pipeline- Continue to drive the prospecting strategy and maintain active engagement with prospecting targets
- Lead and manage pool of external consultants to maximize leads
- Develop, shape and mature leads into specific answerable assignments (e.g., RFP, RFI, or other defined need/scope assignment) that should result in successful conversion
- Align on the right topics and level of thought-leadership needed to present to the marketplace and prospects with MarComms
- Transition from top-of-the-funnel leads into the right hands to ensure defined/structured opportunities
- Provide guidance on capes, creds and other pitch content priorities provided by Business Development and/or MarComms
- Deploy and coordinate accordingly with the PDX agencies’ marketing activation calendar view of activities across channels - awards, events, press, etc.
- Curate, manage and activate prospecting events to maximize reach, contact and leads
- Guide on upgrading agency credentials, thought leadership, case study and outbound selling materials in partnership with executive leaders
- 1 qualified net new lead per quarter (not identified by agencies or external consultants or current clients)
- Executive level experience building business for a digital advertising agency, marketing transformation or digital business transformation consultancy.
- Exceptional written communicator; superior organization and project management skills.
- Strong interpersonal skills; able to engage effectively across many levels and functions within the company.
- Ability to prioritize and multi-task under deadlines.
- Ability to reach across the cross-functional aisles and the various capability groups across the organization to drive more wins.
- Ability to understand macro business issues and articulate value generating opportunities.
- Excellent problem-solving skills and skilled at working effectively with matrixed, cross-functional teams.
- Excellent collaboration skills in building relationships with delivery and client success team.
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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