Senior Product Manager

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The Technical Product Manager for Programmatic Advertising is a core member of the PMX PAS Product organization. This role bridges programmatic media expertise, data/technology understanding, and product execution discipline to advance PAS' cross-channel analytics, reporting, and optimization capabilities.

You will be responsible for owning and advancing PAS capabilities that support programmatic media activation, measurement, and optimization across channels such as Display, Video, CTV, and emerging programmatic environments. Working closely with Engineering, Data Science, Enablement, Marketplace, and Programmatic Activation teams, you will translate real-world trading and measurement needs into scalable, high-quality product solutions.

This role is ideal for someone who brings hands-on programmatic experience and wants to shape enterprise-level advertising products used by agencies and clients at scale. The ideal candidate is a hybrid between part product manager, part ad-tech SME, part data-literate problem solver

Responsibilities

Product Strategy & Roadmap

• Contribute to PAS roadmap across programmatic measurement (display, video,

CTV and more), SPO, PMP/PG workflows, benchmarks, quality/brand safety insights, and marketplace integrations.

• Assess needs from agency activation teams, PMX Partnerships, and Analytics to prioritize features based on impact, feasibility, and user value.

• Support long-term platform evolution including marketplace integrations, improved data quality, and automated reporting expansions

Requirement Definition, Technical Execution, & Backlog Ownership

• Act as day-to-day Product Owner and SME (Subject Matter Experts) for one or more PAS development pods for Programmatic advertising services and deliverables.

• Translate programmatic marketplace mechanics and product requirements into clear user stories, functional requirements, acceptance criteria, and technical dependencies.

• Bridge Product and Engineering on signal ingestion, business logic integration, taxonomy alignment, platform consistency and UX/UI.

• Discover, identify and define QA methodologies, data backfill/reprocessing, rollback, disaster recovery, observability & monitoring

• Discover, identify and prevent/prepare for errors and failures (known and unknown/assumed)

• Work with internal technical, support and resource teams to enable PAS to deliver solutions. Collaborate closely with internal Datalake teams.

• Partner with Engineering on:

o Data pipeline readiness

o API integrations (DSPs, SSPs, marketplace partners)

o Validation and QA for programmatic datasets

o Troubleshooting discrepancies, mapping issues, and freshness problems

• Define requirements for multiple reports and features

• Maintain a clean, prioritized backlog and ensure sprint readiness with Engineering.

Stakeholder Engagement

• Work closely with Programmatic and PAS Enablement and other internal teams to gather feedback and validate solutions.

• Work with PAS Enablement to support GTM and adoption through training materials, documentation, sample analyses, playbooks, and FAQs.

• Partner with external ad-tech vendors (DSPs, SSPs, measurement partners) as needed

Programmatic Expertise

• Serve as the internal SME on programmatic mechanics involving platforms/resources such as DSP, SSP, AdServer, verification partners, DV360, TTD, AmazonAds, Yahoo

• Use this expertise to guide product decisions and validate analytical outputs.

Qualifications

• 4-6+ years in Product Management, Ad Tech, Programmatic Trading, or a related data-driven advertising role.

• Hands-on knowledge of DSPs (DV360, TTD, Yahoo, Amazon), SSPs, log-level data, and campaign performance optimization.

• Strong understanding of bidding mechanics, auction logic, and supply chain concepts (SPO, PMPs, PG).

• Experience working with engineering teams on data or platform products (APIs, ETL pipelines, cloud technologies).

• Familiarity with tools such as Jira, Confluence, Tableau, Databricks, Snowflake, or similar.

• Excellent communication and stakeholder management skills across technical and non-technical groups.

• Ability to translate business needs into structured product requirements and clear deliverables

Nice-To-Have

• Experience with data QA, mapping, and troubleshooting within programmatic datasets.

• Understanding of identity, audience targeting, or cookie-less strategies.

• Experience with cross-channel analytics or MMM/MTA inputs

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $88,540- $141,687 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/14/2026.

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